At Motilal Oswal, I write end-to-end brand campaign communications and performance films for the Riise mobile app while guiding a creative team. I also supervise engagement communications across email, in-app creatives, APNs, RCS, and WhatsApp.
Previously at Groww, I led copy delivery for Mutual Funds, Stocks, AASHIKA, and Credit, ran A/B testing experiments to improve CTR and reduce acquisition costs, and contributed to 15+ brand films including the 2024 WRITER KBC and 2023 IPL campaigns. I bring seven years across fintech and advertising, including UX content strategy and information architecture for Kotak Mobile Banking and digital campaign work for brands including Airtel, Reliance Fresh, Amazon, and Pampers.
