Radhika Nemawarkar

I’m a Senior Copywriter with 6+ years across in-house brand teams and agencies, creating culturally rooted storytelling for fashion and lifestyle brands. Most recently, I worked at AJIO (Reliance Retail) and House of Anita Dongre (AND + Global Desi), shaping brand voice across touchpoints.

I build and apply brand voice through brand copywriting, CRM, social media, script writing, and UX writing. From e-commerce website content and SEO-optimized blogs to product description copy and ad performance, I focus on clarity, conversion, and consistency across campaigns and categories.

I’ve driven measurable impact through messaging and content strategy. At AJIO, revamped app page copy and CRM campaigns improved CTR (2.21% increase), reduced unsubscription rates (9% reduction), and supported order trends (2% improvement post-November 2024). I also spearheaded RCS campaign content strategy, lifting CTR from 1.06% to 1.71%—a 61% improvement within a single quarter—and led social media direction for AJIO x Heeramandi, achieving 2.9M+ views, 2.1M+ reach, and 81K+ engagements.

I enjoy collaborating across teams—partnering with product and UX to optimise app interface copy, and adopting tools like Figma for design collaboration. My approach is structured and growth-minded: I combine practical execution with continuous learning through certifications such as Google AI Essentials and HubSpot Digital Marketing.