Aansa Ali
@aansaali
I run multi-channel digital campaigns, create content, and build email workflows that generate leads.
United KingdomWhat I'm looking for
At Vanquis Bank, I run digital campaigns across social media, SEO, email, and paid channels to promote software features and generate incoming leads. I manage lead databases in HubSpot and Mailchimp, build automated email sequences, track performance in GA4, and create promotional videos and event collateral for trade shows.
I also independently run cooking and lifestyle channels across YouTube, TikTok, and Facebook, handling scripts, filming, editing, posting, and follower engagement. Earlier, at Uniquantifier, I tested BI systems, data warehouses, and ETL pipelines using SQL, JIRA, and Agile processes.
Experience
Work history, roles, and key accomplishments
Digital Marketing and Content Lead
Vanquis Bank
Jan 2022 - Present (4 years 7 months)
Ran digital campaigns across social media, SEO, email, and paid channels to promote software features and generate incoming leads. Managed lead databases in HubSpot and Mailchimp, building automated email sequences and tracking campaign performance using GA4.
Business Intelligence Tester
Uniquantifier
Jan 2015 - Dec 2017 (2 years 11 months)
Designed and executed test plans for BI systems, data warehouses, and ETL pipelines, ensuring accuracy of business-critical reporting. Wrote SQL-based test scripts to validate data integrity across complex relational databases within Agile sprint cycles.
Content Creator
Run personal cooking and lifestyle channels, managing the whole process independently from writing scripts and filming to editing, posting, and responding to followers. Keep up with platform algorithm updates, posting schedules, and content trends to steadily grow viewer engagement.
Education
Degrees, certifications, and relevant coursework
Tampere University of Technology
Master of Science, IT-Software Systems
Master of Science in IT-Software Systems from Tampere University of Technology.
Availability
Location
United KingdomAuthorized to work in
Job categories
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