Aakriti moda
@aakritimoda
I drive B2B campaign growth through data-led customer success.
IndiaWhat I'm looking for
I've managed 58+ CRO and personalisation campaigns at ConvertCart for seven global enterprise clients across a $7.5M portfolio. Using GA4 and funnel dashboards, I identified optimisation opportunities that contributed to $2.3M+ in assisted revenue and managed AI-powered demand generation tools generating $1.93M in incremental revenue.
At Meesho, I analysed performance across 800+ accounts and drove 141% daily order growth and a 25% GMV uplift through targeted account interventions. I also built automation tools that reduced manual work by two hours per employee each day and enabled 15 Key Account Managers.
In my current General Manager role at Ridhi Hero, I manage client relationships, KPI tracking, and Excel-based revenue and operational dashboards. Earlier, I ran international client and vendor relationships as Founder of Alex Trading in Export and improved service operations at Walmart across six departments.
I'm focused on campaign lifecycle management, performance reporting, retention, renewals, and account growth. I enjoy translating data into clear recommendations while partnering with Sales, Operations, Product, Engineering, and Analytics teams.
Experience
Work history, roles, and key accomplishments
General Manager
Ridhi Hero
Apr 2023 - Present (3 years 4 months)
Managed client relationships through structured check-ins and KPI tracking, delivering regular performance updates to stakeholders. Built monthly and annual Excel-based dashboards reporting on revenue performance and operational metrics.
Customer Success Manager – CRO & Personalization
ConvertCart
Jul 2025 - Mar 2026 (8 months)
Coordinated and managed 58+ CRO and personalisation campaigns across the full lifecycle for 7 global enterprise clients. Analysed campaign performance data using GA4 and funnel dashboards, identifying trends and recommending optimisations that contributed to $2.3M+ in assisted revenue.
Category Associate
Meesho
Apr 2022 - Apr 2023 (1 year)
Analysed platform performance data across 800+ accounts to identify trends and recommend optimisations, driving 141% daily order growth and 25% GMV uplift. Built automation tools reducing manual workload and managed 15 Key Account Managers on performance targets and campaign execution.
Founder
Alex Trading in Export
Oct 2020 - Apr 2022 (1 year 6 months)
Managed international client and vendor relationships across global markets, handling business development, pricing analysis, and correspondence. Developed strong cross-cultural communication and commercial problem-solving skills.
Managed client-facing operations across 6 departments, monitoring KPIs and service metrics; reduced resolution turnaround from 72 to 24 hours and drove 40%+ membership growth. Sustained 250-300 daily e-commerce orders during COVID with 50% manpower through cross-functional workflow redesign.
Education
Degrees, certifications, and relevant coursework
IMT Ghaziabad
Master of Business Administration, Marketing & Market Research Analytics
2016 - 2018
MBA (PGDM) with a focus on Marketing and Market Research Analytics.
JD Birla Institute
Bachelor of Commerce, Marketing
2012 - 2015
Bachelor of Commerce with a focus on Marketing.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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