I'm looking for a role where I can own brand strategy and go-to-market execution, lead content strategy that drives sales and growth, and partner with creative teams to build brands that convert — using data to optimise campaigns, engagement, and performance.
Open to opportunities
Aaila Tahir
@aailatahir
Brand strategist driving growth with data-led 360° brand strategy and performance marketing.
PakistanWhat I'm looking for
I’m a brand strategist with 5 years of experience building and scaling brands across F&B, healthcare, SaaS, and lifestyle. I’ve delivered measurable impact in both agency and in-house environments—driving a 35% increase in B2B lead conversions, 60% engagement uplift for consumer brands, and a 30% improvement in website traffic.
I lead 360° brand strategy and go-to-market execution, from positioning and storytelling to integrated campaign management and performance tracking. I also enjoy leading cross-functional creative teams—managing stakeholders, shaping creative direction with data, and turning audience sentiment into practical strategy improvements for real business growth.
Experience
Work history, roles, and key accomplishments
RA
Senior Marketing Strategist
Regions Agency
May 2025 - Apr 2026 (11 months)
Led strategic marketing for multiple brands, managing a team of 4 creatives. Drove 10x revenue growth for a client in 6 months and delivered 20x ROI on a campaign through integrated social media and performance-led brand strategy.
IT
Marketing Manager
ItechGemini
Oct 2024 - Aug 2025 (10 months)
Led marketing for multiple AI-driven SaaS brands, launching data-backed campaigns that boosted B2B lead conversions by 35%. Spearheaded the rebranding and go-to-market launch of two flagship AI products, increasing international visibility and product adoption.
Education
Degrees, certifications, and relevant coursework
University of Wollongong
Bachelor of Commerce, Marketing Analytics & Management
Bachelor of Commerce in Marketing Analytics & Management at the University of Wollongong, Australia, graduating in November 2023.
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
PakistanAuthorized to work in
Social media
Job categories
Skills
Brand and Product PositioningBrand ArchitectureBrand Identity DesignGo To Market StrategyBrand storytellingStrategic Marketing PlanningDigital Marketing StrategyContent StrategySocial Media ManagementPerformance MarketingInfluencer Marketing StrategySEOSEMProject ManagementMarketing Budget ManagementCampaign ManagementCreative Brief WritingMarket ResearchConsumer InsightsCompetitive AnalysisCampaign AnalysisCross Functional Team LeadershipStakeholder ManagementCustomer Relationship ManagementMeta Business SuiteGoogle AnalyticsCanvaGoogle WorkspacePowerPointExcelSEMrushFactoryGmailIncreaseJan Remote
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