Open to opportunities

Faryal Bakht Yar

@faryalbakhtyar

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Brand Strategist and marketing leader crafting consistent brands with measurable results.

Pakistan

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What I'm looking for

I’m looking for a role where I can lead brand strategy and social media growth, blend creative visual storytelling with clear KPIs, and run digital campaigns end-to-end. I want a team that values purposeful design and measurable performance.

I’m a Brand Strategist with 4+ years of experience helping businesses and educators build clear, consistent brands that engage and convert. I combine creativity with strategic thinking and execution discipline so every design and campaign serves a measurable purpose and supports long-term growth.

As Marketing Head and Team Lead, I lead 7+ brands, run digital campaigns, and develop content strategies across digital and traditional platforms. I’m skilled in social media strategy and visual storytelling, supported by hands-on work with tools like HubSpot, Google Analytics, and a strong creative workflow using Photoshop, Canva Pro, and Figma.

Experience

Work history, roles, and key accomplishments

Graphic Designer

Ecomdao

Feb 2024 - Jul 2024 (5 months)

Designed logos, brand identities, and marketing materials aligned with brand guidelines, and updated social channels with new creatives. Monitored performance for accounts with 1,000+ followers and ensured visual consistency across campaigns.

Adobe Photoshop Figma Logo Design Brand Identity Design Social Media Design Brand Guidelines Visual Consistency Performance Monitoring

Digital Marketer

Duseca Software

Sep 2023 - Feb 2024 (5 months)

Conducted research that improved organic visibility by 15–20%. Managed social media with 20–25 monthly posts to drive engagement and coordinated Upwork/Fiverr activity to increase inquiries by 10–15%.

SEO Keyword Research On Page Optimization Content Strategy Social Media Management Google Analytics Organic Growth Upwork Fiverr performance reporting

PR Manager

Nani.pk

Jan 2022 - Jun 2022 (5 months)

Developed and executed public relations strategies, maintaining relationships with bloggers for PR packages. Coordinated social media with the graphic designer and collaborated with mother bloggers to support improved sales.