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Aafreen Zubair

@aafreenzubair

I build content engines that turn organic reach into measurable pipeline across B2B and B2C brands.

I build content engines that turn organic reach into measurable pipeline, from authentic video-first storytelling to platform-specific conversion journeys.

In my current Associate Manager, Content Marketing role, I scaled organic reach to 35M+ views in six months and drove 10,000+ website visits, with 50% converting into MQLs. I also manage a nine-person extended content team and an always-on publishing system across LinkedIn, Instagram, and YouTube.

At Joveo, I owned a 350K+ follower brand page, added 100K+ followers in two quarters, and increased publishing from three posts a week to five posts a day. I also led an AI referral initiative that increased AI-driven website visits by 54% and optimised 50+ web pages for SEO.

Previously at Amrita Vishwa Vidyapeetham, I built a social presence that gained 7,000+ organic followers in four months and helped convert 6,000+ event registrants. I bring a practical mix of content strategy, SEO, audience growth, and cross-functional execution.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager, Content Marketing

Current

Unspecified

Dec 2025 - Present (10 months)

Scaled multi-platform organic reach to 35M+ views in 6 months and converted content into a direct admissions pipeline. Managed a 9-person content team and instituted structured publishing workflows.

Content Strategy Social Media Video First Content Organic Reach Pipeline Generation Team Management Editorial Calendar LinkedIn Instagram YouTube Shorts

Social Media & Content Manager

Joveo

Sep 2024 - Dec 2025 (1 year 3 months)

Owned a 350K+ follower brand page, overhauling content strategy and driving 100K+ follower growth. Spearheaded AI referral traffic initiatives and optimized 50+ web pages for SEO.

Social Media Management Content Strategy SEO AI Referral Traffic Competitive Audits Video Content Carousel content Google Analytics Google Search Console Ahrefs SEMrush

Brand & Content Lead

Amrita Vishwa Vidyapeetham

Aug 2023 - May 2024 (9 months)

Architected the institution's social media presence from the ground up, driving 7,000+ organic followers in 4 months. Strategized campaigns that generated 44K+ impressions and 6,000+ registrants for a global event.

Social Media Strategy Content Ecosystems Campaign Planning Organic Growth Corporate Social Responsibility (CSR) Partnerships Brand Voice Audience Acquisition

Marketing Intern

Petronas Lubricants International

Jun 2022 - Jul 2022 (1 month)

Conducted competitive intelligence audit across 7+ brands and proposed influencer collaboration strategies. Developed an outreach directory to enhance brand reach among younger demographics.

Competitive Analysis Influencer Marketing Outreach Social Media Paid Media Strategy Web Strategy