58 kartikey bali

I’m a copywriter and brand strategist with 4+ years of experience building voice, scripts, and campaigns that make audiences act. I blend creative strategy, DTC and e-commerce copywriting, and performance marketing instincts—shaped by a filmmaker’s and stand-up comedian’s understanding of what grabs attention.

Across health, lifestyle, and DTC brands, I’ve helped create celebrity-led work that reached 25M+ YouTube views, including an Economic Times “Most Viral Campaign of the Year 2025” award. I’m especially fluent in the cultural nuances that help global wellness and DTC brands resonate across regional and international audiences.

In my most recent role at Nolte FZE, I architected brand voice, content pillars, and tone guidelines for Nolte India from scratch, and led performance-led advertising campaigns focused on lead generation and B2B partner acquisition. I also owned marketing for offline store launches, coordinating across UAE and Indian operations.

Previously at Anagram Digital, I grew Happy Cultures from 0 to 25,000 organic followers with zero paid media support. I also wrote and produced the BeatO brand film featuring cricketer Anil Kumble, contributing to measurable uplift in app installs and brand search for a chronic-care platform serving 2M+ users.