Ryan Li
@ryanli1
Brand strategist and UX designer leveraging AI automation to drive growth and conversion.
What I'm looking for
I am a brand strategist and user-experience designer with over five years of experience across Asian and European markets, combining cultural sensitivity with data-driven strategy to optimize user journeys and marketing funnels. I lead cross-functional projects that integrate design and automation—using tools like n8n and AI models—to increase engagement, SEO performance, and conversion.
My background spans founding and scaling consumer brands, directing design for B2B solutions, and consulting on product UX and brand systems. Highlights include driving 20x growth in proactive inquiries for a UK pet-care client, growing food business monthly revenue past ¥500,000, and implementing SEO and GA tracking that boosted site exposure by over 5,000 views.
Experience
Work history, roles, and key accomplishments
Project Manager
揪酒有限公司
Sep 2024 - Dec 2024 (3 months)
Led marketing service website architecture and visual development, executed SEO and GA tracking, and increased site impressions by over 5,000 through keyword planning and structural optimization.
Brand Consultant / UX Designer
Kontin Pet Care
Aug 2023 - Apr 2024 (8 months)
Designed appointment UX system and e-commerce site and supported Xiaohongshu marketing, driving a 20x increase in inbound inquiries within 30 days of launch.
Founder / Growth Strategy Director
菜場洋食 / 萬事OK
Jun 2021 - May 2023 (1 year 11 months)
Founded and operated three physical stores and two delivery channels, designed 40+ modular products, led promotions, dynamic pricing and conversion paths, achieving single-day revenue of ¥30,000 and monthly revenue over ¥500,000.
Design Director
九經九緯創意有限公司
Feb 2020 - May 2021 (1 year 3 months)
Led B2B solution design, supported product/service expansion for 6+ clients, and contributed to generating over ¥2,000,000 in company revenue during tenure.
Brand Design Intern
藍色光標
Aug 2019 - Nov 2019 (3 months)
Assisted content planning, KOL campaign design, and cross-platform visual integration to support brand initiatives.
Freelance Designer
匡時拍賣所
Jan 2016 - Dec 2016 (11 months)
Designed online brand activities and youth-oriented content for auction events to increase engagement among younger audiences.
Employer Brand Design Consultant
Alibaba
Jun 2016 - Sep 2016 (3 months)
Designed recruitment event materials and internal culture visual assets to support HR initiatives during a summer contract.
Education
Degrees, certifications, and relevant coursework
Xiamen University
Bachelor of Arts, Advertising and Communication
Bachelor's degree in Advertising and Communication from the School of Journalism and Communication at Xiamen University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
ryanorion.artPortfolio
ryanorion.artJob categories
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