Ryan Li

Led marketing service website architecture and visual development, executed SEO and GA tracking, and increased site impressions by over 5,000 through keyword planning and structural optimization.

Designed appointment UX system and e-commerce site and supported Xiaohongshu marketing, driving a 20x increase in inbound inquiries within 30 days of launch.

Founded and operated three physical stores and two delivery channels, designed 40+ modular products, led promotions, dynamic pricing and conversion paths, achieving single-day revenue of ¥30,000 and monthly revenue over ¥500,000.

Led B2B solution design, supported product/service expansion for 6+ clients, and contributed to generating over ¥2,000,000 in company revenue during tenure.

Assisted content planning, KOL campaign design, and cross-platform visual integration to support brand initiatives.

Designed online brand activities and youth-oriented content for auction events to increase engagement among younger audiences.

Designed recruitment event materials and internal culture visual assets to support HR initiatives during a summer contract.

Bachelor's degree in Advertising and Communication from the School of Journalism and Communication at Xiamen University.