At Public Television Service Foundation - TaiwanPlus, I own international communications, reputation management, and brand strategy for Taiwan’s first English-language public media. I advise executives and government stakeholders on public perception, communications risk, and international positioning.
During periods of public and political scrutiny, I direct crisis and reputation communications, developing stakeholder engagement and rapid-response messaging strategies. I also designed communications and audience-growth strategies that expanded international reach by 13% and contributed to a 90% increase in international collaborations.
I established TaiwanPlus’s first communications governance framework, with brand standards, editorial guidance, and messaging systems adopted across 80%+ of teams and collaborators. I built LinkedIn into a strategic publishing channel, growing its audience from 2,200 to 6,700 followers and launching a thought-leadership program that generated 2,700 subscribers and 45,000 article views.
At ViewSonic Corporation, I led global brand and communications strategy for ViewSonic Education across 15+ markets. I developed market-facing narratives and scalable messaging frameworks, contributing to increases in qualified leads and program participation; earlier, as a Copywriter, Education, I developed campaign messaging and localized content across international markets.
