Open to opportunities

KSENIIA BALYASNIKOVA

@kseniiabalyasnikova

Message

I build product analytics that reduce costs and improve marketing investment decisions.

Russian Federation

Message

What I'm looking for

I'm looking to apply product analytics, big-data methods, and scientific research approaches to technology-driven business problems, especially in data science, AI-assisted research, applied mathematics, economics, and interdisciplinary work.

At T-Bank, I own key customer metrics for product integrations and features, including the Fast Payment System, payment calendar, and insurance. I built event storage, daily metric monitoring, and testing workflows for an application form; one tested feature reduced acquiring lead costs by 4 million rubles per month, or 13% of total costs.

I also led a data-driven marketing analytics process for Dolyami, completing approximately 10 product and marketing analytics tasks per month, prioritizing work, maintaining reporting spaces, and measuring marketing performance. Over six months, my work helped save approximately 19% of the annual marketing budget.

My background combines product analytics with applied mathematics, natural-science research, and data analysis. I use SQL, Python, Tableau, A/B/n testing, forecasting, regression analysis, and statistical methods to evaluate features and turn data into business decisions.

Experience

Work history, roles, and key accomplishments

Current

Product Analyst (MID)

Current

T-Bank

Jan 2022 - Present (4 years 7 months)

Responsible for key customer metrics in the application form, created event storage for web analytics, reports for daily monitoring, and a stream of testing workflows. Led data-driven marketing approach, saving approximately 19% of the annual marketing budget over six months.