I’m a hands-on Head of BI & Analytics who builds BI as a product—creating a single source of truth, data governance, self-service enablement, and a metrics framework that drives decisions at every level. At Samokat, I led an 18-person BI function across Commercial, Operations, Customers, Product, and Tech, partnering directly with the CTO and CDO to turn data into action.
I define delivery standards and enforce governance across a 1,000-report landscape, translating executive questions into analytical frameworks and influencing key decisions with data. I’ve designed an executive KPI framework (30+ metrics), delivered 200+ certified Power BI/RDL reports and 35+ SSAS Tabular models, launched Self-Service BI from scratch to 800 MAU in 9 months, and reduced BI-related incidents by 70%—while integrating AI/LLM tooling into team workflows.
