Social Media Specialist

Company Overview

Zicasso is a leading luxury travel company connecting discerning travelers with the world’s top travel specialists who design personalized, life-enriching trips. With unsurpassed local knowledge and reputable in-country connections, our destination experts curate unique, exclusive experiences tailored to travel interests, from culinary journeys to cultural heritage tours, romantic escapes, family-friendly adventures, and more.

Our esteemed clientele includes a Pulitzer Prize winner, Olympic cyclists, C-level executives, Academy Award recipients, and anyone seeking unforgettable, custom trips. Zicasso was selected "Best in Travel" by TRAVEL+LEISURE magazine and is regularly featured in The New York Times, The Wall St. Journal, The Washington Post, BBC, MSNBC, CNN, Fodor's, Frommer's, and more. Our thousands of 5-star reviews are a testament to the unforgettable, life-enriching travel experiences we design for our travelers.

Our entire team is fully remote and spans across five continents. And we're growing!

We value a dynamic and progressive work environment that encourages innovative ideas and recognizes individuals who exhibit creativity, initiative, and hard work. We welcome applicants who are motivated by the opportunity to continuously learn and grow with us, and who are eager to contribute to our company culture. We are seeking individuals who thrive in a dynamic, high-performance work setting and are excited to contribute to the success of our team.

For more information on our company, visit www.zicasso.com.

The Role

Zicasso is looking for a Social Media Specialist to join our Marketing Team. In this role, you will be responsible for helping in managing the company’s day-to-day social media activities, and work alongside our Marketing Team to evolve our social media strategy and contribute to broader digital marketing initiatives. We are seeking someone creative, detail-oriented, and with a passion for all things social media, from what’s trending on Instagram Reels to new social media opportunities for Zicasso – all honed in on the luxury travel market.

This is an international, fully-remote, freelance contractor position, working from home, at a location outside of the United States. We are particularly seeking candidates who are based in South Africa.

Your work hours are flexible but we expect that you will generally maximize your overlap with California, eg. until 12 pm Pacific Standard Time (GMT-8).

The work will all be conducted in English.

Key Responsibilities:

Strategy, Content Creation & Community Management:

• Collaborate with the Marketing Team to develop and implement an engaging social media strategy aligned with our brand and marketing objectives
• Identify new opportunities and recommend innovative ways to leverage social media for brand awareness, lead generation, sales, and customer engagement

• Create and curate compelling, on-brand content (image and video experience is a plus, written copy is a requirement) for various social media platforms, planning and executing strategic content calendars

• Monitor and respond to comments, mentions, and direct messages across social media platforms in a timely and professional manner, addressing inquiries and complaints and escalating issues to appropriate teams when necessary

Social Media Analytics:

• Analyze and report on social media performance metrics (e.g., engagement, reach, leads, conversions, etc) using Meta’s suite of analytics tools
• Identify trends and insights and conduct competitive analysis to optimize our content strategy and maximize the impact of our social media efforts

Communication and Collaboration:

• Collaborate closely with the Marketing, Product, and other cross-functional teams to ensure consistent messaging and content alignment
• Present social media performance reports and recommendations to the Marketing Team regularly

Required Skills and Experience:

• Bachelor's degree in marketing, communications, or a related field
• Minimum of 3 years of experience as a Social Media Specialist, Manager, or Content Creator
• Excellent writing, editing, and communication skills
• Strong understanding of social media platforms, including Meta, LinkedIn, Pinterest, TikTok, YouTube, and emerging channels
• Experience with social media advertising and analytics tools (e.g., Meta Ads Manager, Google Analytics, etc)
• Creativity, enthusiasm, and a passion for social media and digital marketing
• Ability to understand our target audiences and to connect and communicate with them appropriately and effectively in their respective voices
• Ability to multitask, prioritize, and work well under tight deadlines
• Strong analytical and problem-solving skills
• Ability to work in a team and contribute to a great company culture

Added Experience:

• Familiarity with basic design tools (e.g., Canva) is a plus
• Ability to create visual and video content is a plus
• Familiarity with social media management platforms (e.g., HootSuite, Brandwatch, Later) is a plus
• Knowledge of SEO, email marketing, and other digital marketing initiatives is a plus
• Prior travel experience and demonstrated interest in exploring new destinations is a plus

What We Offer:

• A fully remote work environment, with flexible working hours
• Innovative, fast-paced, and collaborative culture that values diverse voices and opinions
• Learning and development annual stipend
• An unforgettable annual company retreat at one of the many international destinations we serve