Sr. Product Marketing Manager

Job Posted: 4/26/2024

Location: North America

Hi there!

We're looking for a strategic, customer-obsessed senior product marketing manager to join our growing PMM team. We’re in the midst of hyper-growth and already serving the automation needs of a global community of 6.5 million professionals, but we’ve only scratched the surface of our nascent product category.

As we accelerate our growth with larger accounts and across new verticals, we are looking for an experienced product marketing professional that can define who to focus on, how to bring them into Zapier, and partner with our demand and sales teams to win them over. The ideal candidate can come in and quickly master our products, understands how to build a product-led sales business model, loves getting on calls with customers to learn and pitch them new messaging, and can create customer-ready content they can deliver and experiment with.

Over the last 18 months, we’ve stood up a brand new sales team. We’ve established our GTM foundations and motions. And to fuel our next chapter of growth, we built and recently launched a new Enterprise plan. We are on the hunt to achieve product-market fit with upmarket audiences and we need your help. You will play a leading role in finding, defining, and winning those new audiences. We’re looking for someone that works with a high-degree of agency and urgency. Success looks like someone that doesn’t wait for teams to get aligned they go build it, they use deep customer and product knowledge to develop strong opinions about our strategy and execution, and they use those informed opinions to go toe-to-toe with any Build or GTM leader to influence and partner up in building the future of our business.

If you want to advance your career at a fast-growing, profitable, impact-driven company, read on…

• Our Commitment to Applicants

• Culture and Values at Zapier

• Zapier Guide to Remote Work

• Zapier Code of Conduct

• Diversity and Inclusivity at Zapier

About You:

• You’re experienced. You have 8+ years of experience in product marketing, most recently in SaaS with additional experience in relevant strategic and analytical roles. You've demonstrated mastery in core product marketing skills like positioning, messaging, pricing and packaging. You've led and developed go-to-market strategies to launch and scale products and features—and you've mentored others to do so, too.

• You drive alignment with data. You're deeply curious about market needs, competitors, and usage patterns. You translate qualitative and quantitative findings into clear storylines that product and leadership teammates align around and act on. You use market trends and data to identify and validate new product opportunities. You prioritize opportunities and tactics that ensure achievement of company goals.

• You thrive at working cross-functionally. You have a natural talent for ingesting diverse stakeholder needs in order to craft a clear path to success. You actively communicate with collaborators, drive visibility among stakeholders, and coordinate end-to-end planning and execution among many disciplines. You build partnerships across multiple teams that achieve exceptional results.

• You’re customer-obsessed. You know your current and future customers better than anyone. You’re adept at tailoring your messaging and strategy to meet the needs of your core audience. You regularly conduct and consume research to understand how Zapier can better meet customer needs, and translate those insights into actionable recommendations.

• You’re a go-to-market pro. You autonomously craft and lead product strategies that lead to meaningful value for the company and our customers. You position new products among existing offerings to maximize impact. You’re skilled at drafting product launch plans and working cross-functionally to bring products to market with measurable impact to customer awareness and adoption.

• You’re an outstanding communicator, especially with project stakeholders.Your voice is clear and persuasive regardless of the audience, channel, or format. You’re equally comfortable drafting executive briefings, driving alignment on team-wide initiatives, crafting external product messaging for our customers, and everything in between.

Things You’ll Do:

1. Product, persona, and use case Expertise: Develop a deep understanding of our target audiences, especially in our upmarket segments, to inform marketing strategies, demand and sales motions, and our messaging.

2. Product GTM Experience: Lead the development and execution of comprehensive GTM strategies for new and existing products, including identifying market opportunities, validating strategies, and implementing go-to-market plans.

3. Collaboration and Relationship Building: Work closely with customer-facing leaders and teams. You’ll partner on a 1:1 basis to drive impact and build relationships, while also collaborating with marketing teams on broader 1:many initiatives.

4. Core PMM Foundations: Demonstrate proficiency in narrative development, storytelling, messaging, positioning, competitive analysis, differentiation strategies, and sales enablement.

5. Sales Partnership: Collaborate with Sales to support the development of sales teams, including creating sales playbooks and strategies for multiple target audiences. Act as a strategic partner to Sales, contributing to market segment changes and product-market fit efforts.

6. Multi-Product Experience: Bring experience from companies with multiple products, showcasing an ability to navigate the challenges and opportunities of integrating new products into sales motions and pitches.

7. Customer-Centric and Technical: Candidates with backgrounds in sales engineering or solutions architecture are highly valued, as they bring a customer-centric and technical perspective critical to success in this role.

8. Content Creator: You love to create content for customers. We have content teams, but you love to work autonomously too, in order to work fast and get something into customers hands that you think will work. You can build customer-ready slides, write articles, build a webinar, and make demo videos as well as you can craft the strategies the content is distributed in.

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of education or companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

Application Deadline:

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check outthis resource for a list of countries where we currently cannot have Zapiens permanently working.