Social Media & Brand Manager

This is a remote position.

Our client is looking for a part-timeSocial Media & Brand Managerto strengthen their digital presence and shape a consistent, engaging brand narrative across platforms. Over the past few years, they have established themselves as a trusted leader in thefinancial and tax consulting industry, known for their technical expertise, reliability, and client-focused approach.

This role is ideal for a creative yet analytical marketer who thrives at the intersection ofstorytelling, data, and strategy. The Social Media & Brand Manager will oversee all social and paid media initiatives, ensuring every campaign aligns with business goals while engaging target audiences in meaningful ways.

Responsibilities

• Develop and implement acomprehensive social and paid media strategyaligned with company growth priorities, Account-Based Marketing (ABM), and demand generation objectives.

• Create and maintain amonthly content calendarthat integrates organic storytelling and paid campaigns across multiple channels.

• Collaborate with marketing, design, and sales teams to ensure all messaging reflects the company’s core values and unique differentiators.

• Repurpose long-form content (such as articles, videos, and webinars) into short-form, visual, and interactive formats optimized for each platform.

• Craft clear, compelling, and brand-consistent copy for posts, ads, and landing pages that simplify complex financial topics.

• Manage posting schedules and partner with key team members to amplify visibility throughemployee advocacy programs.

• Engage actively with followers, foster online community participation, and build trust-based relationships with relevant audiences.

• Plan, execute, and optimizepaid campaignsacross platforms including LinkedIn, Google Ads, and ABM tools (such as RollWorks or AdRoll).

• Translate target account lists and personas into audience segmentation and creative strategies that enhance awareness and conversion rates.

• Conduct A/B and multivariate testing on ad visuals, copy, and CTAs to improve performance and ROI.

• Monitor campaign budgets, track pacing, and ensure efficient spend allocation for maximum impact.

• Analyze campaign metrics including reach, engagement, click-through rate, conversions, and cost per lead (CPL).

• Translate data insights into actionable recommendations for future campaigns.

• Stay informed onsocial media trends, ad platform updates, and competitive benchmarksto keep strategies fresh and effective.

• Collaborate across teams to align brand identity, tone, and content direction with company goals.

• Support sales enablement throughsocial selling resources and content toolkits.

• Continuously refine processes and explore new tools, ad formats, and creative approaches for growth and efficiency.

Requirements

• 3–5 years of proven experience inB2B social media and paid media campaign management, ideally within finance, accounting, or professional services.

• Demonstrated success executing bothorganic and paid strategiesacross LinkedIn, Google Ads, RollWorks, or AdRoll.

• Strong grasp ofAccount-Based Marketing (ABM)frameworks and sales collaboration.

• Excellent copywriting, visual storytelling, and communication skills.

• Data-driven mindset with experience in analytics platforms such asGoogle Analytics, HubSpot, or LinkedIn Campaign Manager.

• Strategic thinker who can balance creativity with analytical insight.

• Ability to manage multiple campaigns, meet deadlines, and adapt in a dynamic environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.

• Deep understanding of audience segmentation, targeting, and content optimization.

• Experience managing budgets, reporting performance metrics, and presenting actionable insights.

• Knowledge of paid media automation tools and performance tracking.

• Strong interpersonal skills with a collaborative and proactive work style.

Benefits