Demand Generation Strategist

This is a remote position.

Our client is looking for a full-timeDemand Generation Strategistto design and lead programs that transform brand awareness into qualified opportunities and measurable growth. Over the past few years, they have built a strong reputation in thefinancial and tax consulting industry, delivering innovative solutions that empower businesses to thrive through strategic expertise and client-focused service.

This role is ideal for a strategic, data-driven marketer who understands the intersection of content, paid media, and analytics. The Demand Generation Strategist will translate theirAccount-Based Marketing (ABM)strategy into high-performing campaigns that guide prospects through the buyer’s journey — from first interaction to meaningful engagement.

Responsibilities

• Develop acomprehensive demand generation strategythat aligns with company growth objectives and enhances the Account-Based Marketing (ABM) framework.

• Deeply analyze theIdeal Customer Profile (ICP)to identify industries, roles, and pain points that influence purchase decisions.

• Audit current marketing and sales assets to uncover gaps and opportunities that improve the customer journey.

• Design and implementmulti-touch campaignsintegrating email, social, paid media, and retargeting to nurture accounts from awareness to conversion.

• Collaborate with internal teams — including content, social media, paid media, and business development — to bring campaigns to life with cohesive messaging and creative execution.

• Translate strategic goals into clear, actionable steps with defined stages, metrics, and conversion points.

• Partner with the content and creative teams to develop resources that engage audiences throughout the funnel.

• Measure and optimize all campaign touchpoints to improve engagement, conversion, and pipeline contribution.

• Define and trackkey performance indicators (KPIs)such as engagement rate, account activation, and opportunity creation.

• Work closely with thePardot Administratorand other team members to ensure accurate tracking, automation, and reporting across systems.

• Analyze performance data and present actionable insights to refine campaigns and maximize ROI.

• Serve as thestrategic connectorbetween marketing, content, and business development to ensure all outreach and nurture efforts align.

• Contribute to the development ofplaybooks and frameworksthat improve scalability and efficiency for future campaigns.

Requirements

• 5+ years of experience inB2B demand generation or growth marketing, ideally within financial services, consulting, or professional industries.

• Deep understanding ofAccount-Based Marketing (ABM)and its execution across multiple channels.

• Proven track record designing and optimizing multi-channel campaigns that drive engagement and pipeline growth.

• Hands-on experience withmarketing automation and CRM platforms(e.g., Pardot, HubSpot, Salesforce, or similar).

• Strong analytical mindset with the ability to extract insights from data and turn them into actionable recommendations.

• Excellent communication, organization, and project management skills.

• Strong collaboration skills with the ability to work cross-functionally and influence without authority.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Familiarity with demand generation KPIs and funnel metrics.

• Experience with paid media platforms, marketing automation workflows, and lead-scoring models.

• Adept at balancing strategic planning with hands-on execution.

• Comfortable managing multiple campaigns simultaneously in a fast-paced, results-oriented environment.

Benefits