Director of Demand Generation

Overview

As the Director of Demand Generation, you will be responsible for developing and executing a fully integrated demand generation strategy that drives qualified pipeline, accelerates revenue, and maximizes marketing’s contribution to ARR growth. You will oversee demand generation, campaign strategy, and content marketing while partnering closely with prospect and SDR teams to ensure seamless execution from top-of-funnel engagement to revenue conversion.

This is a remote opportunity - must be US based

At HR Acuity®, we empower our team to #BeBold—embracing innovation and new challenges. With the right tools, we help you #WorkSmarter, fostering collaboration so we can all be #BetterTogether. If you're excited about being part our growth story, we’d love to chat!

About Us: HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated. Our data-driven approach to managing workplace issues helps our clients and partners build trusted, inclusive cultures where employees feel safe.

This is an #All-in Zone. We are a fast-growing, innovative company where being #All-in is the norm. From our female founder CEO to every team member, we embrace a fully engaged mindset. We bring our best every day, fueled by passion for our mission and culture—and we expect the same from everyone who joins us.

At the same time, we are deeply committed to fostering an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic selves and thrive. If this sounds like you, keep reading.

Click here to learn more about our values and benefits

Please note that for this position, we are only accepting direct applications. Submissions from agencies will not be considered.

The Opportunity

Key Responsibilities

• Own revenue-focused demand generation – develop and execute multi-channel demand generation strategies that directly impact prospect and customer growth, focusing on pipeline creation, acceleration, and conversion.
• Pipeline ownership – partner with marketing ops, rev ops, and finance to forecast, track, and report on marketing-sourced pipeline, ensuring marketing consistently delivers on revenue contribution goals.
• Campaign and channel optimization – design and optimize integrated campaigns across digital, events, content, ABM, and partner channels to maximize ROI. This position owns multi-channel marketing campaigns across digital, paid media, email, SEO/SEM, GEO and social media.
• Partner closely with sales, product, and customer success to ensure a unified go-to-market approach, consistent messaging, and effective lead to revenue processes.
• Lead content strategy that drives demand, builds category leadership and supports the buying journey.
• Own the website end-to-end including performance analytics, content strategy, and conversion optimization to fuel demand and acquisition.
• Partner closely with AEs and SDRs to drive accountability, process discipline, and performance to ensure consistent delivery of qualified opportunities that convert to revenue.
• Closely align with marketing operations and analytics, ensuring accurate attribution, lead scoring, campaign measurement and continuous optimization based on performance data.
• Manage, mentor, and inspire a high performing team while building a culture of continuous learning.

Qualifications

• Experience: 8+ years of managing B2B SaaS demand generation with direct pipeline accountability and a proven track record of exceeding targets
• In-depth experience and knowledge of inbound and outbound channels (digital, web, content, email, ABM, events) with experience leveraging intent data and AI/GEO strategies to accelerate results.
• Cross-functional alignment and stakeholder management: Proven ability to work with various cross-functional stakeholders to develop integrated programs that drive measurable outcomes
• Team Leadership: 5+ years building, inspiring, and leading high-performing teams in a fast-growing tech company with global pipeline accountability.
• Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using SFDC, Hubspot, Wordpress, or other marketing automation platforms
• Systems & Process: Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows
• Exceptional organizational and written/verbal communication skills including a strong executive presence with the ability to communicate across all levels of the organization.
• A bachelor’s degree in business, marketing, or related field preferred.

Successful candidates will have the following characteristics:

• Ability to speak-up and know when to influence and drive important changes.
• Passion for knowing your market and translating that expertise to actionable go-to-market plans.
• Comfortable managing multiple priorities in a dynamic, fast-paced environment.
• Highly collaborative and detail-oriented.
• Creative thinker and problem solver.
• Data-driven, focused on reporting and measurement.
• Ability to take initiative and work independently.

Certified Great Place to Work, Flexible PTO, Summer Friday's and so much more! A culture where you can and are expected to be #BeBold!

HR Acuity is located in Florham Park, NJ. This role can be remote W/F/H. Ability to come to the office for department/company collaboration based upon business needs

Perks and Benefits

Compensation: The pay range for this position is expected to be between $180,000.00 to $196,000 ...however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, employees working at least 30 hours per week are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the company may offer from time to time.

Benefits:

• Stay healthy and happy with our comprehensive medical, dental and vision plans.
  • You can also choose from FSA or HSA options to suit your needs.
• Save for your future with our 401K plan that matches your contributions.
• Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
• Own a piece of the company with our #Allin Shares Program.
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
• Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.

Perks:

• Take a break from work with our unlimited PTO policy to refresh and recharge.
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time.
• Own a piece of the company with our #Allin Shares Program.
• Earn extra cash by referring qualified candidates to join our team.
• Access professional and personal support through our employee assistance program.
• Work from anywhere with our remote work environment that fosters collaboration and creativity. *
• Join a fun and energetic team that values your suggestions and new ideas.
• Receive a competitive salary and meaningful opportunities for growth.

Learning and Development

• Onboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.
• Manager training: Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.
• Leadership training: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.
• Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.

* Based upon business needs