ABM + Integrated Campaigns Manager - US

Responsibilities:

• Develop and implement comprehensive Account-Based Marketing (ABM) strategies to target key accounts and decision-makers.
• Create and execute integrated marketing campaigns across various channels, including digital, social media, email, events, and more to target key accounts and personas
• Leverage automation to execute and test campaigns
• Collaborate with our growth, product marketing, and content teams to develop compelling content to fuel the campaigns
• Track, measure, and report on campaign effectiveness. Partner with marketing operations and data science teams to build reports and dashboards to be able to share insights and optimize campaigns as needed
• Manage and track budgets effectively, ensuring optimal ROI for ABM programs.

Requirements:

• 3-5 years of proven experience in developing and executing successful marketing campaigns across various channels such as paid media, email, social media, webinars, and events
• Excellent project management skills, with the ability to manage multiple projects and stakeholders simultaneously.
• Strong analytical skills and experience in using data to drive decision-making.
• 2 years minimum experience in using a Marketo Salesforce tech stack. Experience with ABM tech stack, such as Demandbase, 6Sense, or RollWorks preferred
• Strong customer advocate
• Effective communication and collaboration skills to work across diverse teams and stakeholders.
• Bachelor’s degree in Marketing, Business, or a related field.

Why join us?

• Top-tier machine learning teams rely on our tools for their daily work at companies including OpenAI, Toyota Research Institute, Lyft, Samsung, and Pandora.
• You'll never stop learning. This role gives you first-hand experience talking with leading researchers in the field, understanding their problems, and directly shaping the product direction.
• Our experienced founding team has successfully built and sold ML tools in the past at Figure Eight, and their deep knowledge of our industry, empathy for our users, and skillful management is driving WB to success.
• Customers genuinely benefit from our tool. Here's a quote from Wojciech Zaremba, Cofounder and Robotics Lead, OpenAI: "WB allows to scale up insights from a single researcher to the entire team, and from a single machine to hundreds of them."

Our Benefits:

• 🏝️ Flexible time off
• 🩺 Medical, Dental, and Vision for employees and Family Coverage
• 🏠 Remote first culture with in-office flexibility in San Francisco
• 💵 Home office budget with a new high-powered laptop
• 🥇 Truly competitive salary and equity
• 🚼 12 weeks of Parental leave (U.S. specific)
• 📈 401(k) (U.S. specific)
• Supplemental benefits may be available depending on your location
• Explore benefits by country