Walnut

What began as a shared frustration between two serial entrepreneurs, Yoav Vilner and Danni Friedland, has blossomed into a revolutionary force in the B2B sales world. In January 2020, they founded Walnut with a clear mission: to eliminate the cumbersome and often frustrating process of software demonstrations. They recognized that the traditional demo, plagued by bugs, lengthy setups, and a one-size-fits-all approach, was a major pain point for both sales teams and prospective customers. The duo envisioned a world where creating and delivering compelling, personalized product demos was not a technical hurdle but a seamless part of the sales narrative. This vision led to the creation of the world's first codeless sales experience platform, a groundbreaking technology that empowers sales and marketing professionals to craft interactive, failure-free product showcases without writing a single line of code.

The journey of Walnut has been one of rapid growth and market validation. From its inception, the company has been on a mission to champion the prospect's experience, even launching a movement called #WeAreProspects to highlight the need for a more buyer-centric sales process. This focus resonated deeply within the industry, attracting significant attention and investment. Within a year of its founding, Walnut had already secured substantial seed funding, a testament to the pressing need for its innovative solution. The platform's ability to enable sales teams to create customized, consistent, and insightful demos quickly caught on, attracting a diverse clientele that includes major players like Adobe and Dell. Headquartered in New York City with roots in Tel Aviv, Walnut continues to evolve, constantly adding new features and integrations to its platform. The company's narrative is a powerful example of how identifying and solving a critical industry problem with a user-friendly, technology-driven solution can lead to remarkable success and redefine an entire market category.