Wakam

Wakam is a B2B2C insurance company that designs tailor-made insurance solutions distributed on a white-label via its Play&Plug technology platform for more than 100 distribution partners. Operating in 32 countries, Wakam is a European leader in digital and embedded insurance. The company was formerly known as La Parisienne Assurances, founded in 1829, and rebranded to Wakam to reflect its current identity – Digital and Global. Wakam's core business involves creating white-label innovative insurance solutions for various distributors, including brokers, insurtechs, and e-retailers. The company emphasizes its unique digital offering, providing its P&C products in the form of APIs and hosting policies on its private blockchain to automate policy and claims management.

Wakam's approach focuses on developing tailor-made and embedded insurance products that integrate seamlessly with the product or service they protect. Partners can access a suite of business components and fully digitalized services, enabling them to design bespoke insurance solutions rapidly. The company's vision is for insurance to be embedded within distributors' products and services to better protect consumers and support the shift from an ownership to a usage economy. Wakam is a mission-driven company, committed to making insurance transparent and impactful. This commitment includes initiatives like Wakam for Good, an endowment fund created to support vulnerable populations. The company has demonstrated significant growth, with a substantial portion of its turnover generated outside France. Wakam has established a significant presence in the UK market, which accounts for a large part of its gross written premiums. The company has a strong corporate culture centered around collaboration, curiosity, and innovation.