Head of Marketing

Our UK client is seeking a proactive, strategic, and results-driven Head of Marketing to lead and coordinate their marketing initiatives. You will act as the central hub for all marketing activity, ensuring that campaigns, website projects, and revenue-generating initiatives are delivered effectively, on time, and on budget.

The ideal candidate combines strategic thinking with technical marketing knowledge, someone who can challenge existing practices, propose smarter approaches, and guide both internal and external teams to achieve measurable growth. You will work closely with leadership, internal analysts, and contractors to align marketing efforts with business goals, improve lead quality, and reduce acquisition costs.

Key Responsibilities

• Plan, coordinate, and execute multi-channel marketing campaigns (paid media, email, SEO, social, content) to generate qualified leads and support business growth.
• Set clear goals and KPIs for campaigns, internal team members, and contractors to ensure measurable outcomes.
• Act as the central point of coordination for all marketing initiatives, bringing structure, clarity, and accountability across the team.
• Oversee the rebuild of the company website, defining requirements, managing timelines, budgets, and deliverables with external web developers and designers.
• Suggest and prioritise new website features and conversion improvements that enhance user experience and lead generation.
• Manage and optimise existing marketing channels while identifying new revenue streams and campaign opportunities.
• Collaborate with internal teams and external partners to create and update marketing collateral, presentations, and promotional materials.
• Track and report on campaign performance, providing insights, analysis, and recommendations to improve ROI.
• Manage event planning and execution for company-hosted live events, ensuring brand consistency and effective lead capture.
• Work closely with the internal PPC Analyst, Web Analyst, and Marketing Assistant, guiding their efforts toward shared objectives.
• Successfully manage marketing budgets, ensuring efficient allocation that decreases cost-per-lead while improving lead quality.
• Maintain strong communication and stakeholder management, keeping leadership updated on performance, insights, and priorities.

Requirements

• 5+ years of experience in marketing coordination, campaign management, or project management roles.
• Proven ability to plan, structure, and deliver marketing projects on time and within budget.
• Strong understanding of digital marketing channels — including paid media, social media, SEO, web, and email automation.
• Experience managing agencies, contractors, and freelancers, setting KPIs and evaluating performance.
• Demonstrated ability to analyze data and report on marketing KPIs, with a focus on continuous improvement.
• Experience overseeing website rebuilds or digital transformation projects.
• Exceptional organization, planning, and leadership skills, able to manage multiple projects and deadlines.
• Confident communicator with the ability to influence and guide senior stakeholders.

Key Attributes

• Strategic thinker who can identify opportunities and gaps in existing marketing efforts.
• Technical and data-savvy: understands performance metrics and how to optimize campaigns effectively.
• Leadership mindset: able to guide, mentor, and align team members and partners.
• Results-oriented: focused on delivering measurable improvements in ROI, lead quality, and brand visibility.
• Proactive communicator: comfortable telling leadership what should be done differently and why.
• Highly organized and structured, with a passion for planning ahead and executing efficiently.