Paid Media/PPC Specialist

Our client in the UK is looking for a results-driven PPC/Paid Media Specialist to join their amazing team of digital marketers! You will be responsible for the implementation of PPC campaigns and ongoing optimisation strategies for a number of their key clients. Together with the PPC team, you will be directly responsible for achieving results. This is an exciting time to join the business and establish yourself as a key member of staff.

The team has over 250 clients ranging from small independent businesses to multi-national household names. They also support a considerable number of charities with their online presence, primarily in the form of Google Ad Grant management. They are very data-driven and their digital marketing strategies have assisted many companies in significantly increasing their online presence.

Your responsibilities will include:

• Devising, running and optimising PPC and paid social campaigns with significant budgets.
• Developing optimisation strategies to increase clicks and conversions.
• Analysing and reporting on ad performance.
• Ensuring compliance of Google Ad Grant accounts.
• Getting the most out of Google Ad Grant and GrantsPro accounts to really make a difference to charities; whatever their mission.
• Ensuring that landing page content is highly relevant to the ads.
• Setting measurable goals to benchmark and showcase improvements in marketing efforts.
• Providing reports and feedback to clients on progress.
• Leading internal client teams to ensure timely delivery of all client projects.
• Delivering monthly and quarterly reports to clients using Google Analytics as your primary measurement tool.
• Building long-term relationships with clients through regular face-to-face remote meetings. You’ll work closely with clients to understand their requirements and deliver these into highly effective campaigns.
• Providing clients with high-quality strategic insights and recommendations for all campaigns.
• Contributing to new business pitches and proposals.
• Staying up to date with industry standards and trends.

Requirements

• Significant hands-on experience planning and running PPC and paid social campaigns. You’ll be able to point to campaigns you’ve managed that have delivered outstanding results, and on day one will be able to independently set up, optimise and report back on Google Ads, Facebook and other paid media campaigns.
• Experience managing multiple projects or accounts concurrently. You will be looking after between 8 and 12 clients, so the ability to juggle workload, quickly switch focus and manage your own time against tight deadlines is essential.
• A strong working knowledge of Google Analytics. You will be comfortable logging in and using it to report back on the success of your marketing campaigns.
• Experience with Google Tag Manager.
• Outstanding, error-free written skills. Communicate clearly and accurately with clients, so you’ll need to display attention to detail.
• Positive, energetic and a great communicator within a team.
• Ability to communicate effectively with clients.