Sr. Director, Product Marketing

Upwork ($UPWK) is the world’s largest work marketplace, connecting businesses with highly skilled professionals worldwide. From entrepreneurs to Fortune 100 enterprises, companies trust Upwork’s platform to access expert talent, leverage AI-powered work solutions, and drive meaningful business outcomes.

Upwork’s AI-powered platform has facilitated over $20 billion in economic opportunity for professionals worldwide. With professionals spanning 10,000+ skills, including AI and machine learning, software development, sales and marketing, customer support, finance and accounting, and more, Upwork empowers businesses of all sizes to scale, innovate, and build agile teams.

We are looking for a Sr Director, Product Marketing to join our dynamic team at Upwork. In this strategic leadership role, you’ll be responsible for developing and executing innovative product marketing strategies that drive acquisition, engagement, and revenue growth. You’ll lead a talented team, collaborating closely with product, UX, and marketing channel teams to create go-to-market efforts that satisfy our business objectives. This is a unique opportunity to shape how businesses and professionals connect through the power of Upwork’s AI-driven marketplace.

Responsibilities

• Develop and execute the overall product marketing strategy to drive product adoption, revenue growth, and customer satisfaction across multiple business units.
• Build, lead, and mentor a high-performing product marketing team, ensuring alignment with Upwork’s strategic goals and commitment to excellence.
• Partner closely with product management, UX, analytics, finance, and marketing channel teams to define audiences, go-to-market strategies, positioning, messaging, and product launch plans.
• Craft compelling narratives and differentiated value propositions grounded in customer insights and competitive intelligence.
• Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives, using data to optimize strategies and programs.
• Lead customer segmentation, persona development, and journey mapping initiatives to ensure deep alignment between product offerings and market needs.
• Advocate for customer needs internally and champion novel strategies to simplify user experiences and drive business outcomes.
• Drive cross-channel GTM that can deliver on customer acquisition and build word-of-mouth, partnering with product to ensure we're meeting the market.

What it takes to catch our eye

• Proven experience leading high-performing product marketing teams in a fast-paced, cross-functional environment.
• Exceptional ability to develop and execute data-driven marketing strategies that drive measurable business impact.
• Strong storytelling, communication, and influencing skills, with the ability to align diverse stakeholders around a common vision.
• Deep understanding of customer-centric marketing practices, and a passion for building exceptional customer experiences.
• Demonstrated track record of operating with a growth mindset, embracing innovation, and balancing long-term strategic thinking with short-term execution.

Come change how the world works.

At Upwork, you’ll shape the future of work for a global, remote-first workforce, creating economic opportunities for professionals worldwide. While we have a physical office in Palo Alto, we currently hire full-time employees in 21 U.S. states, making it easier than ever to join our mission from wherever you call home.

Our culture is built on trust, risk-taking, customer focus, and excellence, all in service of our core mission: to create economic opportunities so people have better lives. We embrace authenticity and inclusion, encouraging everyone to bring their whole selves to work. Personal and professional growth is a priority here, supported through development programs, mentorship, and our Upwork Belonging Communities.

We’re proud to offer benefits that go beyond the basics, including comprehensive medical coverage for you and your family, unlimited PTO, a 401(k) plan with matching, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. Visit ourLife at Upwork page to learn more about our values, working principles, and the overall employee experience.

Ready to help shape the future of work? Check out ourCareers page and follow us onLinkedIn,Facebook,Instagram,TikTok, andX to learn more about life at Upwork.

Upwork is an Equal Opportunity Employer committed to recruiting and retaining a diverse and inclusive workforce. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other legally protected characteristics under federal, state, or local law.

Please note that a criminal background check may be required once a conditional job offer is made. Qualified applicants with arrest or conviction records will be considered in accordance with applicable law, including the California Fair Chance Act and local Fair Chance ordinances.