Tripadvisor is the world's largest travel guidance platform, helping hundreds of millions of people each month become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do, and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants, and discover great places nearby. Our customers, global travelers, often face the challenge of sifting through overwhelming amounts of information when planning a trip. They seek trustworthy, comprehensive, and personalized recommendations to make the most of their precious travel time and budget. Tripadvisor addresses this by providing a platform where a global community of travelers shares authentic reviews and advice. This user-generated content, combined with our extensive inventory and booking tools, empowers travelers to confidently plan and book their perfect trip, ensuring they have memorable and fulfilling experiences.
The Tripadvisor Group operates as a family of brands that connects people to experiences worth sharing, aiming to be the world's most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. include a portfolio of travel brands and businesses, such as Viator and TheFork. Our platform enables users to not only read reviews but also compare prices for hotels, flights, and cruises, book popular tours and attractions, and reserve tables at great restaurants. We strive to make travel planning easy and accessible, no matter the trip type, by being available in numerous markets and languages. For our partners in the travel and hospitality industry, we offer a valuable platform to reach a massive global audience of engaged travelers, helping them to grow their businesses by showcasing their offerings and connecting directly with potential customers.