Copywriter

How you'll make creative sing at Tovala

• Demonstrate your craft: write clear, persuasive, and on-brand copy across all marketing channels, but esp. digital—everything from email journeys to organic social.
• Sell the dream: present creative concepts and copy to leadership and business teams, and be able to speak to how your work executes on marketing objectives
• Act as the expert: on Tovala’s brand voice and tone, that is. And keep a pulse on how that voice best comes to life throughout the full experience
• Know thy consumer: immerse yourself in the customer experience, using customer insights and a consumer-centric lens to tailor copy to where they’re at in the funnel
• Innovate as you create: find new and engaging ways to bring the Tovala voice to life through an expert mix of creativity, brand expertise, and industry knowledge
• Tell an evocative tale: bring our brand storytelling to life in our marketing efforts, finding creative solutions that propel our business forward
• Show your range: ruthlessly self-edit, present multiple “ways in” to bring requests to life, and find different angles to approach work
• Learn from others: keep a close eye on industry trends and competitor work
• Take the lead: be comfortable presenting creative concepts and copy to internal partners
• Adopt a collaborative, curiosity-first mindset: reporting directly into the Senior Copy Manager, you’ll partner with a team of designers as well as our Creative Director to deliver on briefs and creative requests
• Play well with others: act as a strategic partner to marketing and product, working closely to turn data and customer response into compelling new ideas and campaigns

What you’ll bring to our table. You…

• Have 2+ years of copywriting experience at an in-house marketing department or external agency
• Are an expert storyteller, and find emotional ways to connect with customers by speaking to their everyday wants and needs
• Know how to flex tone according to the creative task at hand. Whether that’s an intriguing subject line, a witty social caption, or a bold headline that makes the reader hungry for more
• Understand how to sell an idea to a customer, developing copy that performs, and can distill technical jargon into easily understand language have experience writing for digital, email, social, and print are able to ability to manage multiple projects simultaneously, set priorities, utilize resources, identify and meet deadlines
• Enjoy leading creative, asking questions others may not be thinking about, making clear recommendations, and lead with a bias for action
• Evaluate briefs, find exciting “ways in”, and come to the table with insights from past projects. You think beyond the creative brief to discover additional ideas and opportunities that further benefit the objective or brand impression
• Have a baseline understanding of marketing data and insights, and rely on it to influence work
• Enjoy collaborating cross-functionally with non-creative peers, and seek to understand department goals and KPIs
• Are a strong communicator—you are clear, concise, and get questions answered before diving into work
• Are innately collaborative, welcoming feedback and successfully implementing it into your copy throughout the process
• Love to learn and grow your skill set, remaining abreast of creative trends and best practices and identifying ways to improve your hard- and soft-skills ongoing
• Have a portfolio of fun, fresh, thoughtful copy that makes us want to take a second look (and a third look, and a fourth look…)