Marketing Lead

About Iterative

Iterative is an accelerator that invests exclusively in startups in Southeast Asia. Founded in March 2020 by Hsu Ken Ooi and Brian Ma, Iterative has raised $65M across 2 funds, invested in 65+ companies, 120+ founders and the total value of Iterative companies is now worth $1.2 billion.

Our investors include Cendana, K5 Global, Village Global, Goodwater Capital with participation from a large network of Silicon Valley founders and execs including Arash Ferdowsi (Dropbox), Achmad Zaky (Bukalapak), Andrew Chen (General partner a16z, Uber), Qasar Younis (Former COO YC, Applied Intuition), David Shim (Foursquare), Kum Hong Siew (Head of Airbnb Asia), Moses Lo (Founder, Xendit), and many more.

Iterative, as an organization, has 4 distinct functions and as a result, a team for each function.

1. Recruiting – Find startups for Iterative to invest in

2. Investments – Decide whether Iterative should invest in a startup

3. Iterative Founders – Help the founders Iterative has invested in

4. Support – Make Iterative a first class organization

Iterative is currently a team of 14 and growing quickly across each of these teams.

The Role

You will be part of the Recruiting Team at Iterative. The Recruiting Team is responsible for getting people to apply to Iterative. Unlike most investors, we accomplish this by (1) educating people on how to successful start companies and (2) helping them believe that they can start a startup. We do this through a mix of content, events, programs, products and services.

Your Responsibilities

These are responsibilities for the role.

• Customer Lifecycle Strategy – Create, execute, analyze and iterate on Iterative’s customer lifecycle strategy. We currently think about this in 3 stages: acquisition, nurture and conversion. Figure out how to attract people interested in startups, nurture them in their startup journey and when they start a startup, get them to apply to Iterative.

• E-Mail Marketing– To execute on your customer lifecycle strategy, you will be responsible for creating, executing, analyzing and iterating on our e-mail marketing strategy. We currently have roughly 6,000 e-mail subscribers.

• Social Media – To execute on your customer lifecycle strategy, you will be responsible for creating, executing, analyzing and iterating on our social media channels. Currently, that’s Iterative’s Company Page on Linkedin (7,000 followers), Hsu Ken’s Account on Linkedin (15,000 followers) and Iterative’s YouTube Channel (300 subscribers). We’re open to expanding into other platforms (Instagram, TikTok, etc.) but ultimately that will be your decision.

• Support for Internal Team – Since you’re the first marketing hire, and are responsible for our primary distribution channels (e-mail and social media), you will also be responsible for supporting team members who need to market their initiatives. As an example, we recently launched The Iterative Startup Job Board. The owner of that project would have consulted you on how to launch the initiative, what channels to utilize, etc.

• Support for Iterative Startups – Occasionally, you might be asked to support a startup that Iterative has invested in. Typically, these are one off phone calls where the founder needs to talk to someone with specialized knowledge and experience to solve a problem they have.

Who You Are

These are characteristics or experiences we’re looking for in a candidate.

• Comfortable with Ambiguity – Just like at a startup, you will want to or be asked to do something without clear instructions on how to do it. In fact, not only will you have to figure out how to do it, you will also be asked to figure out whether we should do it and how you’ll know whether we should keep doing it afterwards. We’re looking for people who don’t need to be given a step by step guide on how to do things. Primarily because those guides don’t exist! We’re looking for the type of people that can make them for others.

• Product Development Process – Since our experience is building companies and products, we run Iterative in a similar way. It will be beneficial to have exposure to the product development process (requirements, sprints, etc.).

• Metric Driven – Comfortable measuring the efficacy of all their initiatives. Iterative is a rigorous organization that is constantly evaluating whether we’re working on the right things and demands that we learn from everything we do.

• Experience as a Manager – You will be responsible for managing and developing a team of people with diverse experiences and expertise. We are looking for candidates with experience leading teams and being a manager.

Culture

Iterative has 4 company values that we take seriously and are reasonable representations of the type of organization and people you’ll be working with.

1. Iterate or Die – We take this literally. Ship early, get continuous feedback, and boldly experiment. If not the organization will die.

2. Empathy is Our Competitive Advantage – Our success depends on our ability to empathize with other people in the organization and the community.

3. Be Realistically Ambitious – The best strategy for making a big impact is to be realistic, have a plan and be ambitious.

4. Responsibility is a Privilege, Not a Right – Being part of Iterative means being given responsibility for a part of our business. Be a good steward of that responsibility by being accountable, diligent and open-minded.