Threads Styling Ltd.

Through groundbreaking technology and a pioneering approach to social commerce, Threads Styling is revolutionizing the luxury fashion experience. Founded in 2009 by Sophie Hill, the company has established itself as a leading global luxury chat-based shopping platform, offering an unparalleled, highly personalized service entirely over social media and text. This innovative model connects high-net-worth millennial and Gen Z clients with the latest and most sought-after designer clothing, accessories, fine jewellery, and watches. Threads Styling doesn't operate with traditional e-commerce websites, apps, or physical stores, nor does it hold inventory. Instead, it leverages inspiring content across social media channels like Instagram, Snapchat, and TikTok to engage its audience, transitioning communication to chat platforms such as WhatsApp and iMessage to complete sales. This direct, one-on-one interaction with full-time personal stylists, not bots, is central to Threads' success, fostering strong client relationships.

The company's innovative business model has been recognized for its disruptive impact on the luxury retail sector. Tech City UK named Threads Styling a Future Fifty business, acknowledging it as one of the UK's fastest-growing and most disruptive digital tech companies in 2017. Furthermore, it has been featured in The Sunday Times Tech Track 100 list for multiple consecutive years. Threads Styling's commitment to innovation extends to its recent launch of an e-commerce platform and a dedicated live shopping strategy, aiming to further enhance client engagement and accelerate growth. This expansion combines its signature personal shopping service with a digital space for clients to browse and discover products from over 600 luxury brand partners. Acquired by Chalhoub Group in 2022, Threads Styling continues to push the boundaries of luxury retail, focusing on providing a seamless and personalized shopping journey for the next generation of consumers. The company is dedicated to being a positive force in the luxury fashion industry, with progressive ideas around sustainability, diversity, and inclusivity.