LTK

LTK (formerly rewardStyle and LIKEtoKNOW.it) was founded in 2011 by Amber Venz Box and Baxter Box with a mission to empower the world's premium lifestyle creators to be as economically successful as possible. [11, 19] Many customers, specifically Gen Z and Millennial women, face the challenge of discovering and confidently purchasing fashion, beauty, home, and lifestyle products online. [27, 31] LTK addresses this by providing a trusted and effective platform where creators can monetize their content and shoppers can easily find and buy products recommended by influencers they follow. [11, 21, 31] Creators are a primary focus, as they possess the unique ability to authentically inspire shoppers through curated image and video content, defining retail trends and driving purchase confidence by showcasing fit, function, and value. Our customers, the creators, need tools to manage their digital businesses efficiently and connect with brands, while brands seek effective ways to leverage influencer marketing to reach their target audiences and drive sales. [5, 8, 29]

LTK offers a comprehensive solution, functioning as a three-sided marketplace serving creators, brands, and shoppers. [11, 19] For creators, LTK provides a platform to manage their bespoke storefronts (Shop on LTK), monetize content across various social platforms, and gain strategic insights to grow their businesses. [5, 8, 29] Brands utilize the LTK Brand Platform for performance-driven campaigns, paid collaborations, content licensing, and to access a global network of creators, benefiting from proprietary sales insights and cross-channel performance data to optimize their influencer marketing strategies. [3, 5, 8] Shoppers turn to the LTK shopping app and platform, with over 40 million monthly users, to discover and instantly shop styles recommended by their favorite creators, enjoying a seamless and curated shopping experience. [10, 12, 21, 33] The platform facilitates billions in annual retail sales, connecting over 8,000 retailers and 1 million brands with a vast community of creators and shoppers in more than 165 countries. [3, 27] LTK is committed to innovating and providing solutions like LTK Match.AI, which uses proprietary data to precisely match creators with brands for optimal campaign results, ensuring that both creators and brands can maximize their economic success.