Editorialist

At Editorialist YX, we are pioneering the future of luxury fashion through a revolutionary, technology-driven platform that seamlessly integrates personal styling, curated content, and a premier e-commerce experience. Our mission is to redefine the interaction between discerning consumers and the world of high fashion, moving beyond traditional retail models. Through the power of our proprietary technology, including the exclusive YX app, we deliver an unparalleled, high-touch service to an elite clientele. This innovative approach leverages machine learning and sophisticated algorithms to provide personalized shopping feeds, bespoke outfit recommendations, and a fully digitized wardrobe, transforming how luxury is consumed. We are not merely a marketplace; we are a comprehensive ecosystem designed to cater to the ultra-high-net-worth individual, offering a white-glove service that anticipates and fulfills every sartorial need.

Our platform is built on a foundation of deep industry expertise and a forward-thinking vision. The company was co-founded by veterans of the fashion and tech industries, including Rafael Ortiz, who previously co-founded the comparison shopping giant NexTag. This unique blend of experience allows us to merge authoritative editorial content with cutting-edge e-commerce tools, creating a singular destination for luxury discovery and acquisition. Editorialist.com, our media arm, produces sophisticated content that connects with an aspirational and affluent audience, driving engagement and providing a rich context for the products we feature. By harnessing data analytics and maintaining a pulse on the latest industry trends, we empower our clients to navigate the world of luxury with confidence and ease, ensuring that their style is as dynamic and forward-looking as the technology that powers their experience. We are committed to continuous innovation, constantly evolving our platform to set new standards for intelligent luxury and personalized service in the digital age.