Funnel Strategist (1)

Strikepoint is an ROI-focused digital marketing agency dedicated to helping businesses scale through results-driven strategies. Founded in 2013, we've built our reputation on delivering measurable growth for our clients across funnels, paid media, and creative.

As a recognized industry leader, we've earned a spot on the Inc. 5000 list of fastest-growing companies twice (2020 and 2022). Our team of digital marketers, media buyers, and creatives works with brands across diverse industries, including financial publishing, e-commerce, technology, health and wellness, online education, and more.

About This Role

As a Funnel Strategist, you'll play a key role in the optimization of marketing funnels, landing pages, and offers, bringing a mix of behavioral insight, direct response thinking, and a curiosity for conversion-focused experimentation.

You'll be a core contributor to building and refining high-performing landing pages, crafting compelling offers, and reducing friction across the buyer journey. Working within the marketing team and closely with design, copy, and media buying, you'll support performance improvements across every stage of the funnel, from first touch to final conversion.

This role blends conversion psychology, funnel architecture, offer testing, and hands-on execution using tools like Unbounce, WordPress, ClickFunnels, Everflow, and Replit. You should have solid instincts for persuasive messaging, a working understanding of user behavior, and a genuine curiosity for testing what works.

Responsibilities:

Conversion Rate Optimization (CRO) & Funnel Performance

• Analyze full-funnel performance using key metrics (CTR, bounce rate, drop-off points, CVR, AOV, LTV).

• Execute A/B and multivariate tests across headlines, offers, layouts, form fields, and CTAs.

• Translate test results into clear insights and iterate based on performance data.

• Collaborate with copywriters and designers to test new hooks, page structures, and creative formats

Landing Page & Funnel Development

• Build and optimize landing pages using tools like Unbounce, ClickFunnels, and WordPress.

• Ensure mobile-first design, fast load times, and seamless UX across devices.

• Apply persuasive design principles and usability best practices to drive conversions.

• Maintain and contribute to page templates, conversion assets, and offer layouts across products and verticals.

Experimentation & Testing

• Execute conversion experiments from hypothesis and wireframe through to launch and post-test analysis.

• Work cross-functionally with design, copy, and dev to deliver tests on time and within scope.

• Help document tests, learnings, and performance impact in a structured and repeatable way.

• Contribute to conversations around which funnel improvements to prioritize based on effort vs. impact.

Offer Design & Messaging

• Develop, refine, and test offers that align with customer intent and pain points.

• Collaborate with strategy and product teams on pricing structures, bonus stacking, urgency elements, and guarantee structures.

• Support messaging consistency across funnel touchpoints (ads, LPs, email, retargeting) that reinforce the value proposition.

Funnel Architecture & Marketing Automation

• Contribute to the design and documentation of end-to-end funnel flows for campaigns, upsells, and lead-gen initiatives.

• Implement automation workflows across tools like Zapier, Make, and GoHighLevel to reduce manual lift.

• Support integration of CRM, email, and retargeting logic to maintain consistency across touchpoints.

• Participate in periodic funnel audits and competitive teardowns for insights and inspiration.

AI Integration

• Leverage AI tools (ChatGPT, Claude, etc.) to accelerate copy iteration, landing page ideation, and funnel optimization

• Contribute to AI workflows that improve team speed and output quality.

• Stay curious about AI developments and flag opportunities to bring new tools into existing processes

Requirements

• Experience: 3+ years in a marketing role with a proven track record in an in-house or agency environment

• Education: BA/BS degree in marketing or business preferred, or equivalent work experience

Skills and Expertise:

• Experience contributing to improved conversion rates for digital offers, e-commerce, lead gen, or info products.

• Familiarity with buyer psychology, direct response copywriting, and user behavior analysis.

• Hands-on experience with

  • Landing Page Builders: Unbounce, ClickFunnels, Instapage, WordPress.

  • Automation Tools: Zapier, Make, GoHighLevel.

  • CRM & ESPs: Hubspot, Salesforce, Active Campaign, GoHighLevel, and Klavyio

  • Analytics Tools: GA4, Hotjar, Looker Studio, Excel/Sheets.

• Able to clearly communicate test results and performance trends to non-technical stakeholders and clients.

• Comfortable working in a fast-paced, test-and-learn marketing environment.

• A sharp eye for design, user experience, and persuasive visual hierarchy is a strong plus.

Compensation

• $70,000 - $90,000

Benefits

• Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs

• Customizable 401(k) plan with employer match after 90 days

• Company-paid Life Insurance Policy

• Flexible PTO

• Company-provided Macbook

• Hybrid/remote work policy

Location

• Our office is in Laguna Beach, CA. While candidates within a nearby radius are preferred, we are open to remote applicants with the right experience.

We’re looking for a motivated and collaborative professional to help bring our agency’s vision to life through impactful marketing initiatives. If you’re passionate about marketing, adept at managing complex projects, and thrive in a fast-paced agency environment, we’d love to hear from you!

Strikepoint is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Please note that in order to be considered for this role, candidates must currently reside within the United States. We are unable to offer international employment opportunities at this time.