SMCP

Founded in Paris in 1973, Fursac is dedicated to creating a thoughtful and distinctly French wardrobe for the modern man. The brand's philosophy is rooted in the belief that every garment, from casual pieces to formalwear, should be crafted with the same meticulous attention to detail as a bespoke suit. This commitment ensures that customers receive pieces that are not only stylish but also built to last, designed to be worn, loved, and eventually passed down. For the Fursac man, style is a personal expression, whether he is a professional who appreciates the finest materials or a young urbanite seeking chic, timeless pieces. The brand's collections are designed to anticipate and respond to the wearer's needs, blending heritage tailoring with a contemporary sensibility.

At the heart of Fursac's creative vision is a deep appreciation for quality and durability. Under the direction of Gauthier Borsarello since 2021, the house has embraced an aesthetic that is meaningful, studied, and culturally rich. Borsarello, a renowned vintage expert, draws inspiration from classic garments to create the 'vintage of tomorrow'—pieces that age beautifully and become wardrobe staples. This approach is about more than just trends; it's about creating a lasting connection with the customer through clothing that offers comfort, quality, and a perfect fit. By emphasizing a superior experience at every level, from the selection of premium fabrics sourced from esteemed Italian mills to the sophisticated ambiance of its stores, Fursac builds an authentic community around shared values of elegance, art de vivre, and sustainable, timeless fashion.