Proper Cloth

Proper Cloth was founded in 2008 by Seph Skerritt with the simple idea of making it easier for men to buy custom dress shirts that fit perfectly. Customers often face the challenge of finding off-the-rack clothing that truly fits their individual body shape and style preferences. Standard sizing can lead to compromises – a shirt might be too tight in the shoulders, too loose in the waist, or have sleeves that are too long or short. This is why Proper Cloth set out to provide a solution that combines high-quality materials, tasteful design, and innovative technology to deliver a superior, personalized shopping experience. The company recognized that many men were looking for more than just a shirt; they were seeking confidence and comfort in their clothing, without the hassle of traditional tailoring.

To address these customer needs, Proper Cloth pioneered a smarter approach to tailoring, leveraging modern technologies like best-in-class fit prediction algorithms and 3D visualization tools. This allows customers to easily create custom sizes from the comfort of their homes, modify designs, and manage their orders online. The company's proprietary 'Smart Sizes' machine-learning algorithm simplifies the process of creating a custom size. Proper Cloth is dedicated to offering a wide selection of over 650 high-quality fabrics sourced from renowned mills worldwide, ensuring that customers can find the perfect material and style for any occasion. Beyond shirts, the company has expanded its offerings to include custom-fit pants, jackets, and suits, all with the same commitment to quality and personalized fit. If a garment isn't a perfect fit, Proper Cloth guarantees to alter or remake it for free, ensuring complete customer satisfaction. This customer-centric approach, focused on solving the common frustrations of ill-fitting clothing and providing a seamless, tech-driven solution, has established Proper Cloth as a leader in made-to-order menswear.