Maison 123

At Maison 123, we are at the forefront of redefining contemporary women's fashion through a dedicated focus on innovation and sustainability. Since our inception in 1983, originally as '1.2.3', our mission has evolved to meet the dynamic needs of the modern woman, blending timeless Parisian elegance with a forward-thinking, responsible approach. Our technological advancements are centered on creating a seamless and engaging customer experience, both online and in our network of boutiques. We leverage digital tools to bring our collections to life, offering a personalized journey for each client. This includes an immersive online presence and innovative in-store technologies that bridge the gap between the digital and physical retail worlds.

Our commitment to innovation extends deep into our supply chain and product development. We are pioneering the use of more responsible materials, with a significant and growing portion of our collection, labeled 'WeCare', utilizing eco-friendly fabrics like organic cotton, recycled polyester, and Tencel. Through advanced traceability systems, we ensure transparency from raw material sourcing to the final product, holding our partners to rigorous social and environmental standards. This meticulous process, a pillar of our success for over four decades, allows us to craft high-quality, durable garments that are not only stylish but also conscientiously made. Under the visionary leadership of CEO Axelle Mathery, Maison 123 has undergone a significant transformation, repositioning itself as a desirable, modern, and engaged brand that resonates with today's woman, who values both style and substance. We are not just creating clothes; we are building a future for fashion that is both beautiful and responsible.