Campaign Operations Manager

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

We’re seeking an organized and detail-oriented Campaign Operations Manager to join our global Marketing Operations team. This role supports our North America, Latin America, and EMEA Marketing teams by executing marketing campaigns and managing related processes. You’ll help craft mulit-channel marketing campaigns and collaborate with various teams to ensure smooth campaign execution based on defined procedures. Your focus will be on effectively utilizing our marketing tools and contributing to team goals.

This position plays an important part in supporting our marketing campaigns through diligent execution, process adherence, and a continuous improvement mindset. We’re looking for someone eager to learn, with foundational experience in email marketing and automation.

This is a remote position open to candidates based in Canada. Relocation assistance will not be provided for this role.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Support the development and implementation of efficient campaign intake, workflows, and processes.
• Utilize marketing automation platforms (Marketo, Iterable) integrated with CRM (Salesforce) and data platforms (Hightouch, DBX), following defined practices to execute campaigns.
• Collaborate with team members across Marketing to understand and execute campaign goals.
• Build, test, and launch marketing campaigns spanning channels (e.g., email, webinar, landing pages, etc.) and tech (Marketo, Zoom, Contentful, Iterable, etc.).
• Ensure campaigns (e.g., thought leadership, customer lifecycle, ABM) are accurately set up in marketing automation tools to meet objectives.
• Work with global peers to ensure content accuracy, localization, and quality assurance for campaign assets.
• Track and report on key campaign metrics such as conversion rates and click-through rates, identifying areas for improvement within your owned processes.
• Support A/B testing and other experimentation techniques to optimize campaign effectiveness.
• Apply marketing technology knowledge and follow best practices to support marketing objectives.
• Assist in identifying opportunities to improve operational efficiency.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5+ years of hands-on experience in email marketing, campaign operations, or digital marketing, preferably in B2B tech.
• Experience executing campaigns in Marketo or similar marketing automation tools (e.g., Eloqua, Hubspot, Pardot), including audience segmentation, program build, and QA workflows.
• Familiarity with executing campaigns across different regions is a plus.
• Familiarity with email compliance regulations (e.g., GDPR, CAN-SPAM, CASL) and data privacy best practices.
• Experience tracking campaign performance metrics; familiarity with A/B testing and personalization concepts.
• Interest in leveraging technology to drive efficiency.
• Highly organized with strong attention to detail.
• Ability to manage tasks and prioritize based on guidance and defined procedures.
• Good written and verbal communication skills; able to collaborate effectively with team members.

An ideal candidate also has:

• Marketo or Iterable certification (Foundations level).
• Experience using Salesforce, Hightouch, Leandata, Zoom, Contentful, ON24, 6sense, or Splash.
• Eagerness to leverage AI to unlock new opportunities and efficiency.
• Basic familiarity with HTML and CSS.

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click hereif you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.