ASG

At ASG, we are redefining the landscape of vertical Software as a Service (SaaS) by investing in uniquely positioned companies that serve niche markets. Our unconventional approach focuses on acquiring market-leading SaaS businesses and transforming them into world-class software platforms. Founded in 2016, ASG began with a vision to provide founders the freedom they sought in designing their exits while solidifying their legacy through powerful partnerships. Each of our companies benefits from shared expertise, resources, and capital, promoting a collaborative environment where innovation thrives.

Our commitment is to honor the legacy of visionary founders, offering them a soft landing as they transition from their roles while simultaneously facilitating their companies' growth trajectories. By providing exceptional leadership and a robust support system, ASG unharnesses immense potential within the software industry. With a PeopleFirst mindset, we recruit top talent, form tight-knit communities within our portfolio, and drive expansive growth through mentorship and shared learning experiences.