Rituals

What began in a basement in Amsterdam in 2000 has blossomed into a global phenomenon, redefining how we perceive our daily routines. Founder Raymond Cloosterman embarked on a journey of discovery, traveling the world to explore ancient traditions and gain new insights. He realized that in our fast-paced modern lives, we often function on autopilot, forgetting to enjoy the little things. This realization sparked a unique vision: to transform everyday routines into more meaningful moments.

Inspired by the wisdom of ancient Eastern traditions, Rituals was born with a clear mission to help people slow down and find happiness in the smallest of things. From a single store on Amsterdam's Kalverstraat, the company has grown into a leading global wellbeing brand with over 1,000 stores in 33 countries. By combining high-quality home and body cosmetics with elegant designs and signature fragrances, Rituals invites customers to turn a simple shower into a moment of reflection or a cup of tea into a ceremony of calm. Today, the brand continues to expand its reach, maintaining its commitment to sustainability and personal wellbeing, proving that luxury can be accessible and that mindfulness can be found in the everyday.