Lush Deutschland GmbH

At Lush, we are pioneering a revolution in the cosmetics industry, driven by a relentless commitment to innovation, ethical practices, and the power of fresh, handmade products. Our journey began in 1995 with a vision to create effective cosmetics from fresh, organic fruit and vegetables, and a belief that our products should be as kind to the environment as they are to our customers' skin. This philosophy has propelled us to the forefront of the industry, where we continually challenge the status quo with groundbreaking inventions like the iconic bath bomb and solid shampoo bars. These innovations are not just about creating delightful experiences; they represent a fundamental shift away from excessive packaging, saving millions of plastic bottles from entering landfills each year. Our dedication to 'naked' products is a testament to our belief that the quality of the ingredients should speak for itself, without the need for elaborate and wasteful packaging.

Our innovation extends beyond our product formulations to our entire business model. We are a campaigning company at heart, using our global platform to advocate for animal rights, human rights, and environmental protection. We were one of the first to introduce a stringent supplier-specific boycott policy against animal testing, a standard that continues to lead the industry. Furthermore, our commitment to our people is as strong as our commitment to our principles. Through our Employee Benefit Trust, 10% of the company is owned by our employees, fostering a culture of shared success and collective responsibility. We are constantly exploring new frontiers in technology, from implementing open-source solutions in our digital infrastructure to utilizing AR technology to provide customers with ingredient information on our naked products. At Lush, we are not just making soap; we are building a transparent, sustainable, and ethical business that proves that capitalism can be a force for good, leaving the world lusher than we found it.