OurRitual

At Ritual, our core is a culture of transparency and scientific rigor, driven by the belief that better health begins with better ingredients. When our founder, Katerina Schneider, was pregnant, she found herself scrutinizing every product in her home, from cleaning supplies to deodorant. This journey led her to the world of prenatal vitamins, where she discovered a lack of transparency and ingredients she couldn't stand behind. Unable to find a brand she trusted, she decided to build her own. This personal quest laid the foundation for Ritual, a company committed to creating the purest, most effective formulations for everyday health and sharing every ingredient, source, and scientist behind our products. We call this obsessiveness 'Made Traceable®'.

We are a team of curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists. Health fads and pseudoscience make us roll our eyes. That's why when we set out to develop our flagship product, Essential for Women, we challenged top scientists to reimagine the daily multivitamin. The result is a product that embodies what we believe a multivitamin should be: simple, clean, and backed by science. We're not afraid to let you look under the hood; in fact, we encourage it. Our commitment extends to our supply chain, where we partner with companies globally that share our high standards. This dedication to traceability and quality has allowed us to build a community of hundreds of thousands of customers who trust us. We are a Certified B Corp, underscoring our commitment to not just our customers' health, but also to sustainable and ethical business practices. Our mission is simple: to help people turn healthy habits into a ritual.