Rally HQ Inc

The modern user research CRM. Empower your teams to talk to their users, without disjointed tooling and spreadsheets.

Making research happen shouldn’t be a slog.

UX Researchers, PMs, and Designers spend hours each week manually sending emails, coordinating calendars, buying gift cards, and updating messy spreadsheets — all just to talk to users.

That’s where we come in.

Rally is the first User Research CRM to help teams spend less time recruiting and more time talking to their users.

Spend less time recruiting.

Rally streamlines your research process by automating outreach, scheduling, and incentives. Cut out the tedious manual work of recruiting so you can focus on what matters most: doing meaningful research.

Email automation: Set up templates for every type of outreach, then schedule and sequence emails.

Smart screeners: Screeners with skip logic and auto-qualification to quickly find your best-fit participants.

Scheduling: Team scheduling that dynamically updates your availability, and supports moderators and observers.

Incentive distribution: Send incentives that are easy for you to manage and your participants to claim.

Track every participant & study.

Rally brings all of your participants and studies together, lets you know when participants are eligible for new studies, and makes it easy for you to launch your next study with confidence.

Data integrations: Sync with your data warehouses and marketing/sales platforms to keep participant records up to date with accurate customer data.

Dynamic properties: Set screeners to automatically map to participant properties so you never have to manually update a spreadsheet again.

Advanced segmentation: Quickly target the right users with segmentation and filtering, then save those for your teams to easily find later.

Rich contact history: See every interaction a participant has with your brand across all your studies.

Supercharge Research Ops.

Grow the impact of User Research across your entire company. Whether your goal is to democratize or centralize, Rally’s CRM platform helps you scale up repeatable research processes for any team.

Stay on brand: Ensure a beautiful, consistent Participant Experience by making every study feel crafted and intentional. Manage sub-brands with ease.

Collaboration: Make research instantly more visible across teams and departments. Teams can collaborate on research studies in one place.

Streamline tools: Remove the need for many of the tools teams are currently using (and not always liking).

Templates: Prep your Researchers, PMs, and Designers with the templates they need to run research well.

Our values are at the core of everything we do.

Welcome to Rally, where we take customer focus to the next level. We believe in prioritizing our customers because, let's face it, without them, we'd just be a bunch of nerds with fancy software. From squashing bugs to tackling the big challenges, we see our relationship with customers as a partnership that we are building on together.

Sharing insights is our jam, and fostering curiosity is our bread and butter. We encourage inquisitiveness about our decisions, openness about company decisions and finances, and foster a collaborative environment where asking questions and committing to self-improvement are the norms.

User First: By getting to the heart of our users' challenges, we not only make their lives better with our quick, expert responses and unstoppable drive to wow them, but we also build a culture where long-term success and partnership are everything.

Bias towards impact: We see risks and mistakes as opportunities to grow, always keeping customer impact front and center. By finding the right mix of thinking and doing, we solve problems fast, learn on the go, and keep getting better, all while staying tuned into what our customers need.

Craft: We're all about obsessing over quality and details, aiming to excel in everything from our user experience to internal documentation, GIF usage, and swag.This dedication ensures we not only build incredible products but also foster meaningful customer relationships with high standards and consistency.

Transparency: We're big on open communication, tackling challenges together for quick, customer-focused results. By valuing team creativity over ego, we keep information flowing, boosting our collective success and smart decision-making.

Kudos: Kudos is all about cheering on our team's hard work in pushing Rally forward through problem-solving and innovation. We celebrate every win, big or small, reflecting our commitment to user focus, quick decisions, quality, and openness. This culture really values and recognizes effort.