PG Forsta

At PG Forsta, we are at the forefront of revolutionizing how organizations understand and enhance the human experience (HX). Through our groundbreaking HX Platform, we are dismantling the traditional silos that separate customer experience (CX), employee experience (EX), patient experience (PX), and market research. This unified approach provides a comprehensive, multi-dimensional view of the audiences that matter most to our clients. Our technological innovation is centered on providing a deeper, more complete understanding of human journeys across a multitude of industries, including healthcare, financial services, retail, and technology. We empower leaders with the technology and expertise to move beyond surface-level data points and connect with the real human stories behind them.

Our commitment to innovation is exemplified by our advanced analytics, which leverage machine learning and artificial intelligence to unearth actionable insights from vast and complex datasets. The HX Platform integrates quantitative and qualitative research tools, sophisticated data storytelling, and visualization capabilities, enabling organizations to not only listen but to understand and act decisively. From video focus groups to AI-powered natural language processing for analyzing open-ended feedback, our technology is designed to capture the nuances of human sentiment. By providing these powerful tools, we enable our clients, which include over 43,000 organizations globally, to foster true customer intimacy, drive meaningful change, and achieve sustainable growth by putting the human experience at the very core of their operations.