📈 (Senior) Performance Marketing Manager (f/m/d)

Hi, we are Perspective and we are grateful you found your way to our job ad. We are building the fastest easiest Mobile Funnel platform for modern marketers. What are Mobile Funnels? Interactive, mobile-first landing pages. We think many things in the marketing world are not as they should be and want to change that. We are a profitable bootstrapped company, with a team of 35 talented and driven people. We hope you can see yourself in this job below. Enjoy reading ↓

About the role

❣️ A fact about us: with our database of more than 5000 customers, almost half of them have come through referral, which means a great deal for us as a product-led company.

Now our Growth Marketing team is working on pushing it even more using different paid social acquisition channels to grow our customer database and boost our 7-digit ARR revenue.

With your expertise in Performance Marketing, you can work on incredible things: own Facebook ads and other channels, influence the PIRATE self-serve funnel, implement data-driven experiments which can bring immense possibilities in MRR growth and speed of scale. 🚀

What you will be doing

You will own our biggest paid social channel (Meta) and act as a close link between Creative Team and Performance Marketing Team within Growth. Your responsibilities include:

1. Acquisition Funnel Experimentation

• Identifying customer acquisition strategies, prioritising them, and justifying their priority
• Implementing and running a continuous testing setup in push channels to further enrich the creative strategy
• Running tests and talking to customers and implementing hypotheses into our funnels to identify and resolve conversion bottlenecks
• Building and validating new funnels

2. Acquisition Copywriting

• Writing audience-specific copy for ad creative and continuously improving it through experiments and customer insights

3. Campaign Design Optimization

• Creating, executing, and optimizing in-channel campaigns (primarily on Meta) with the goal of maximizing the return on ad spend
• Exploring and establishing profitability on further push channels to add to our existing mix (TikTok, LinkedIn, Native)
• Overseeing implementation of channel-specific conversion tracking and reporting

4. Creative Strategy Assistance

• Working closely with our design team to improve ad creative in order to increase conversion and improve overall performance

5. Quantitative Analysis

• Performing detailed quantitative analysis on marketing performance data at the program and the individual channel levels, reporting on it on a regular basis, and using it to continuously build experiments and improve how we go to the market

Who you are

• You bring experience in Performance Marketing 📈
• You have a great expertise in one or more major paid social channel like Meta or TikTok
• You are experienced in operations and strategy and like to get your hands dirty to solve the problems at hand – small or big, while connecting the dots in the bigger scheme
• You have run paid social programs at a similar product-led B2B SaaS startup and understand the business model deeply, how to optimise for free trials, sign-up flows, and upfront purchases
• You are resourceful, curious, learn quickly, and intrinsically passionate about the topic of user psychology and performance marketing
• You are fluent in English and speak German at a native level