Senior Global Event Manager – Proprietary Events

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

Job Description

Your Career

We are seeking a visionary and results-driven Senior Global Event Manager to lead the strategy, design, and execution of our Proprietary Global Conferences and user conference series. This high-impact role sits at the intersection of customer experience, brand storytelling, executive engagement, and business growth.

The ideal candidate is a strategic thinker and operational expert who thrives in fast-paced, cross-functional environments and brings a proven track record of delivering large-scale global events that delight customers and deliver measurable results.

Your Impact

Global Strategy & Program Leadership

• Own and evolve the Proprietary Global Conference strategy, ensuring alignment with business objectives, brand, and regional teams.

• Serve as the central point of coordination across regions to ensure consistency in experience, messaging, and execution.

• Develop and manage event roadmap, timelines, and resource plans to deliver high-quality experiences.

• Strategically plan and lead the execution of our events across the Global Events portfolio with a live, virtual and hybrid strategy

• Work closely with executives, senior leaders and stakeholders to define agenda, speakers, training, content strategy, etc.

• Work closely with Go To Market (GTM) partners and cross-functional marketing teams to develop repeatable content, tools, systems, processes and guidelines to drive scale and impact.

• Manage key audiences, accelerate sales pipeline and drive marketing-influenced bookings for all events.

• Partner closely with the broader marketing teams to ensure there is consistency of messaging across all aspects of events.

• Have a true strategic cross collaborative approach when working with different business units

Customer Experience & Content Design

• Lead the development of content strategy, including breakout tracks, hands-on workshops, and CxO-level programming.

• Drive a customer-first mindset across all aspects of event planning and execution.

• Implement best practices from world-class user conferences to elevate the Ignite experience.

Executive & CxO Engagement

• Build a differentiated CxO program to scale executive attendance and deepen relationships.

• Curate exclusive content, networking, and hospitality experiences for senior decision-makers.

Sponsorship & Partner Enablement

• Create and scale a global sponsorship program that drives revenue and partner value.

• Collaborate with product marketing, sales, and partner teams to develop meaningful sponsor activations.

Team & Stakeholder Management

• Lead a cross-functional team of internal leads, vendors, and regional partners.

• Manage direct reports, fostering growth, accountability, and collaboration.

• Partner with leadership on KPIs, reporting, and post-event analysis.

• Maintain a budget for events and closely track spend against targets.

• Set success criteria, measure and report out the impact of each major event on awareness, engagement and pipeline acceleration metrics.

• Validate event investment versus the ROI driven from each major event.

• Develop strong cross-functional relationships to ensure involvement and input on event strategy from product, customer success, and sales

Qualifications

Your Experience

• 12+ years of experience in event management, with at least 5 years leading large-scale, global user conferences.

• Demonstrated success managing executive-level programs and high-touch experiences.

• Experience leading sponsorship programs with revenue accountability.

• Exceptional project management, communication, and stakeholder alignment skills.

• Comfortable operating in a fast-paced, global environment with multiple stakeholders.

• Ability to travel internationally as needed (estimated 30–40%).

Preferred Qualifications

• Experience in tech, SaaS, or B2B enterprise events.

• Familiarity with event tech platforms (e.g., Cvent, Splash, Swoogo).

• Strong storytelling and customer experience design sensibilities.

• Data-driven mindset with a focus on outcomes and ROI.

Additional Information

The Team

Step into a marketing role at Palo Alto Networks, where your innovation drives global impact against escalating cyber threats in this era of AI. You'll seize the unique opportunity to develop cutting-edge strategies and compelling content while collaborating with industry-leading experts in the fast-paced cybersecurity landscape. Here, your creativity directly contributes to a safer digital future for everyone, fostering your growth and development in this ever-evolving market.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $0 - $0/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.