Head of Marketing & Growth at Global Seafood Brand (Hybrid, Indonesia Based)

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About Our Clients

Our client is a global seafood supply and manufacturing company specializing in premium shrimp products distributed to international markets, particularly the United States. Their operations span ASC- and BAP-certified farms across Indonesia, Vietnam, India, and Ecuador, with headquarters in Charleston, South Carolina and operational presence in Surabaya, Indonesia.

The company is entering a critical brand transformation phase. While Indonesian shrimp products have historically faced perception challenges in the U.S. market, the company sees a significant opportunity to reposition and elevate the category through modern storytelling, strategic marketing, and strong digital brand-building.

They are looking for a highly entrepreneurial Head of Marketing & Brand Growth who thrives in ambiguity, can build from zero-to-one, and is excited to experiment, execute, iterate, and scale. This is not a traditional corporate marketing role. The ideal candidate is someone who has previously helped build a startup, challenger brand, DTC business, or emerging company from the ground up.

Initially, a major focus will be leading social media and brand presence, but the long-term scope extends far beyond content management into brand positioning, audience growth, strategic marketing initiatives, and market perception transformation.

Responsibilities

• Build and execute overall marketing and brand growth strategy focused on reshaping the perception of Indonesian shrimp products in the global market.
• Lead the company’s social media strategy across Instagram and LinkedIn with a strong emphasis on storytelling, authority-building, and audience engagement.
• Develop bold, creative, and experimental marketing initiatives designed to increase brand awareness and industry credibility.
• Create and test new content formats, campaign ideas, and growth strategies with a high level of ownership and adaptability.
• Manage and mentor an internal creative team consisting of videographers, editors, and a content planner.
• Work closely with leadership to define brand messaging, positioning, and go-to-market communication strategies.
• Translate complex operational and seafood manufacturing processes into compelling and educational content for international audiences.
• Analyze social media, audience, and campaign performance data to continuously improve growth and engagement metrics.
• Identify strategic opportunities for partnerships, industry visibility, employer branding, and thought leadership.
• Operate with a startup mentality — moving quickly, solving problems independently, and iterating aggressively when strategies do not work.
• Willingness to travel across Southeast Asia for farm visits, content production, market initiatives, and regional business collaboration.
• Based in Surabaya or willing to work in a hybrid arrangement (required to work onsite in Surabaya approximately 3 days per month; travel expenses covered).

Requirements

• 10+ years of experience in marketing, brand growth, social media leadership, or growth-focused roles.
• Proven experience building brands, communities, or marketing functions from scratch, ideally within startups, challenger brands, DTC businesses, or fast-growth companies.
• Strong understanding of content-driven marketing, organic growth strategy, and audience psychology.
• Experience leading creative teams and overseeing content production workflows.
• Comfortable operating in fast-changing and ambiguous environments with minimal structure.
• Demonstrated ability to generate ideas independently and execute them end-to-end.
• Excellent English communication skills, both written and verbal.
• Strong strategic thinking combined with hands-on execution ability.

Ideal Candidate Profile

• Entrepreneurial and highly resourceful.
• Comfortable taking risks and testing unconventional ideas.
• Persistent and resilient when campaigns or strategies fail.
• Strong ownership mentality with a bias toward action.
• Understands both branding and performance/growth mechanics.
• Naturally curious about consumer perception, storytelling, and culture-building.

Benefits

• Competitive salary package based on experience and strategic capability.
• Opportunity to build and shape the marketing function of a globally operating company.
• Direct exposure to international markets and leadership stakeholders.
• High-autonomy role with substantial room for creativity, experimentation, and impact.