Creative Strategist for European DTC Holding

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Our client is scaling a portfolio of e-commerce brands across beauty, haircare, and fragrance, and is looking for a commercially-minded Creative Strategist who can consistently come up with stronger briefs, stronger concepts, and stronger messaging that make us more money. This is not a systems-building role. It is a performance-focused strategy role built around producing winning briefs, creating useful creative content continuously, and getting great creative made.

What you’ll own

You’ll own the strategic thinking behind performance creative across our e-commerce brands.

You’ll be working across products in visually-driven consumer categories, where strong hooks, clear offer

communication, and customer-level insight matter directly to revenue performance

This is a hands-on performance strategy role. We want someone who can do the thinking, write the brief, create content with the product when needed, guide the execution, and help produce creative that wins.

That means:

• Producing winning creative briefs for video and static ads.
• Developing stronger hooks, angles, concepts, and offer-led messaging directions.
• Researching our avatar deeply so that the creative speaks in the customer’s real language.
• Identifying new avatars, new angle opportunities, and new ways to position offers.
• Creating content continuously that can be used directly in the brands’ creatives — including video content with the products, UGC-style ideas, hooks, scripts, talking points, references, and raw content inputs that editors can turn into strong ads.
• Helping shape not just the brief, but also the actual content material that feeds the creative pipeline.
• Working closely with video editors and static designers to make sure briefs are executed properly and the final creative matches the strategy.
• Reviewing output, tightening direction, and pushing for stronger commercial thinking in every round of
• production.
• Coordinating with UGC creators when needed, including helping manage product sends and content requests to generate more usable raw material.

What the first 6–12 months look like

• The quality of briefs going into production is clearly stronger.
• Video editors and static designers are working from clearer, sharper strategic direction
• The creative produced is more aligned with customer psychology, offer positioning, and buying triggers.
• New angles and avatar opportunities are identified more consistently.
• The team has a steady flow of strong strategic content inputs and product-based video content that can beturned into better creatives faster.
• The team sees a stronger creative hit rate because the strategy and briefing quality improve.
• Creative contributes more directly to revenue growth across the brands.

Requirements

• You have strong experience in performance creative, creative strategy, or a closely related role where your work influenced revenue.
• You know how to produce clear, commercially strong briefs that give editors, designers, and creators the right direction.
• You are excellent at customer and market research, and you know how to extract real pains, desires,
• objections, and language patterns from an avatar.
• You can come up with strong hooks, angles, concepts, and messaging directions based on research, offer strength, and buying psychology.
• You are comfortable creating strategic content inputs yourself, not just directing others from a distance.
• You are comfortable creating video content with products when needed so the team has better raw material to work from.
• You are comfortable working closely with execution teams to ensure the final creative comes out right.
• You understand paid social creative, especially Meta ads.
• You are hands-on, fast, sharp, and comfortable in a direct, high-performance environment.

Nice to have

• Experience in beauty, skincare, haircare, fragrance, or other visual consumer categories.
• Experience directing or coordinating UGC creators.
• Strong copy instincts and the ability to write hooks, scripts, or ad concepts yourself.
• Experience across multiple brands, offers, or audience segments.
• Exposure to landing pages, funnels, or offer strategy beyond ad creatives alone.
• Knowledge of AI tools and what's possible with them. (Higgsfield, Freepik, ...)

Benefits

• Each brand consistently has top-performing creatives driving results
• Creative strategy directly influences performance growth
• Teams operate with clarity and alignment under your direction
• Continuous testing and iteration lead to measurable improvements
• Strong impact on overall marketing performance and scalability