Social Media Manager - AU Market

Social Media Manager - AU Market (Remote)

Work From Home | Full-Time | AU Hours | PH-Based

OutsourcedIn is partnering with an Australian client to hire an experienced Social Media Manager with proven hands-on experience managing Australian-based business accounts.

This role requires a strong understanding of the Australian market, audience behaviour, platform trends, and advertising standards. The successful candidate will drive brand awareness, engagement, and lead generation through structured content strategy and paid social campaigns.

Mandatory Requirement

Minimum 2 years experience managing Australian-based social media accounts (ESSENTIAL)

About the Role

You will be responsible for developing and executing social media strategies tailored to the Australian market, managing both organic and paid campaigns, and delivering measurable performance outcomes.

This is a performance-driven role focused on engagement, lead generation, and ROI.

Key Responsibilities

Strategy & Planning
Develop and execute social media strategies aligned with AU market trends
Build structured monthly content calendars
Plan campaign rollouts aligned with business objectives
Identify local audience targeting opportunities

Content Creation
Create engaging, conversion-focused content
Write compelling captions tailored to AU audiences
Oversee graphics and short-form video production

Maintain consistent brand voice

Platform Management
Manage Facebook, Instagram, LinkedIn, and TikTok (if applicable)

Ensure consistency across all channels

Paid Advertising
Manage Meta Ads and LinkedIn Ads campaigns

Build conversion-focused funnels

Optimise cost per lead (CPL)

Conduct A/B testing and campaign refinements

Analytics & Reporting
Track engagement, reach, CTR, CPL, conversions, and ROI
Provide monthly reporting with actionable insights
Optimise campaigns based on performance data

Community Engagement
Manage comments and inbox professionally

Monitor brand reputation

Engage with local audiences and relevant communities

Required Skills & Experience

Minimum 2 years Australian social media management experience
Strong understanding of Australian consumer behaviour

Experience using Meta Business Suite

Hands-on paid ads management experience

Canva or Adobe Suite proficiency
Strong copywriting skills

Data-driven mindset

Highly Regarded

Experience in construction industry

Lead generation campaign experience

Basic video editing skills

Key Performance Indicators

Follower growth

Engagement rate

Cost per lead

Conversion rate

Campaign ROI