Lead GTM Strategy & Analytics Analyst

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for a highly analytical and collaborative Lead Analyst to join our GTM Strategy & Analytics team within Revenue Operations. Reporting directly to our VP of Revenue Operations, this role will focus on supporting our Revenue leaders with operational insights and data-backed planning across forecasting, pipeline, territories, quotas, headcount, compensation, and business performance.

You are a passionate business builder at heart. You get energized by tackling complex, challenging, often ambiguous problems and driving real impact across a business. You want ownership and rapid growth. You are not afraid to get your hands dirty to get projects implemented and make things work. You are a talented analyst, at home diving into data for insights and also project managing cross-functionally with senior stakeholders. Working with great people is a non-negotiable priority for you because you thrive in a highly collaborative and high performance team.

You’ll serve as a strategic thought partner to senior Revenue leadership, delivering proactive reporting and decision-making support across critical areas of the go-to-market strategy. This role is the perfect fit for someone who thrives in complex data environments, knows how to drive clarity through ambiguity, and is passionate about turning insights into action.

What You Will Do

• Serve as the go-to analytics partner for the VP of New Business, VP of Existing Business, VP of Partnerships, CRO, and VP RevOps, providing strategic insights and operational visibility across their books of business
• Build and maintain dashboards, scorecards, and ad hoc reporting to support revenue performance tracking across new, retention, expansion, and renewal motions
• Provide strategic recommendations that address identified pipeline and funnel risks and escalate actionable insights to executive stakeholders
• Partner across all Revenue teams to identify, implement, and evaluate strategic growth initiatives
• Drive AI alignment and development of automated insights across pipeline operations and campaign effectiveness analysis
• Communicate findings, insights, and recommendations clearly and effectively across weekly, monthly, and quarterly business reviews with cross-functional stakeholders and senior leadership
• Own and update headcount capacity models, territory plans, and quota allocations for the full Revenue team in alignment with GTM strategy
• Partner with RevOps and Finance on compensation execution, ensuring accurate payout calculations and alignment between performance data and plan mechanics
• Deliver period-end insights and retrospectives, including performance by segment, product, and rep—along with qualitative takeaways and forward-looking recommendations
• Drive proactive analytics to identify risks and opportunities before they surface, informing leadership decisions and action planning
• Manage inbound ad hoc reporting requests while maintaining focus on high-impact, scalable reporting initiatives
• Support quarterly and annual planning efforts with data-backed insights that inform target-setting, revenue modeling, and resource allocation
• Partner with RevOps systems team and cross-functional stakeholders to define and evolve business requirements and enable high-quality data infrastructure
• Partner with Revenue team members and Data Analytics partners to support ad-hoc requests and deep dives. Enable a self-service analytics culture by driving adoption of our BI tools and dashboards to make insights consistent and accessible

What We Are Looking For

• 4-6 years of experience in Sales Analytics, Revenue Operations, Business Planning, or related fields, ideally within a B2B SaaS or tech environment
• Strong Excel/Google Sheets and SQL skills; Tableau experience a plus
• Familiarity with forecasting methodologies, pipeline health measurement, territory and quota planning processes, headcount modeling, and compensation execution cycles
• Experience producing executive-ready reporting and strategic insights for sales leadership
• Ability to proactively surface trends, risks, and actionable recommendations from complex datasets
• Strong business acumen and the ability to connect data to operational priorities
• Collaborative mindset and comfort working cross-functionally in a fast-paced, dynamic environment
• High attention to detail, with a bias toward continuous improvement and scalability

Compensation

Our national target base salary range is $100,000-$125,000, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package. This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Candidate experience is a top priority for our talent and hiring teams. We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience. The interview process is outlined here:

• Phone Screen with Talent Acquisition Partner - 30 Minutes

• Video Interview with Hiring Manager - 45 Minutes

• Team Interview - 45 Minutes

• Leadership Interview - 45 Minutes

WhyNiche?

• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match
• Your ideas and work will make an immediate impact on our company and millions of users
• You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.

We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only. No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.