Director, Product Marketing

The role:

As the Director of Product Marketing, you will play a pivotal role in driving the strategic product marketing initiatives for our suite of supplemental curriculum and assessment products, positioning them as essential solutions in the market and for our customers and prospects.

Reporting directly to the Chief Marketing Officer, you will lead a team of talented product marketers to differentiate our product offerings through research of buyer and market insights, contributions to product priorities and strategy, development and execution of go-to-market strategy and calendar, providing product expertise for the creation of marketing content, and driving of sales enablement efforts.

You will also collaborate closely with cross-functional teams—such as product management, enablement, sales, customer success, and other teams within marketing—to develop and execute comprehensive go-to-market strategies that drive product adoption, engagement, and revenue growth.

You will:

• Define and execute product marketing strategies to drive awareness, adoption, and retention of our supplemental curriculum and formative assessment solutions. Align strategies with overall business objectives and market trends.
• Lead the development of go-to-market plans for new product launches and updates, including positioning, messaging, pricing, and distribution strategies. Collaborate with product management, sales, and other stakeholders to ensure successful product launches.
• Conduct market research to identify customer needs, market trends, and competitive landscape. Translate insights into actionable strategies and tactics to differentiate our products in the market.
• Build and integrate product positioning into the creation of compelling marketing collateral, including sales enablement materials, product messaging, website content, case studies, and thought leadership content.
• Partner with other teams in marketing to determine areas of focus and market opportunities for multi-channel marketing campaigns to drive lead generation, customer acquisition, and retention.
• Collaborate with sales teams to develop sales tools, training materials, and presentations that effectively communicate the value proposition of our products. Ensure alignment between marketing messaging and sales efforts.
• Establish product marketing key metrics to measure the effectiveness and impact of product messaging and competitive positioning in the market. Work with other marketing functions to track data and metrics to optimize marketing strategies in support of our departmental OKRs, improve ROI, and drive continuous improvement.

Why you’ll love this role:

• You’ll be part of an organization solving real challenges in K-12 education, and the highly visible internal and external materials you develop will have a direct and measurable impact on Newsela’s business.
• Your work will shape the future of Newsela’s most essential products, which are loved by teachers in all 50 states and multiple countries, and you’ll work to ensure those same products resonate with district decision makers.
• On any given day you could be collaborating with passionate teammates from Product Management and Design, Sales and Customer Success, Business Development, and of course, Marketing.
• You will have the opportunity to share insights that improve the Newsela product and the user experience.
• Your work will directly impact engagement and usage of Newsela products in K-12 classrooms nationwide.

Why you’re a great fit:

• 10+ years of experience in marketing, with a focus on product marketing and at least 3 years in a leadership role.
• Experience managing and mentoring a team of marketing professionals.
• Proven track record of developing and executing successful product marketing strategies in the EdTech or education industry.
• User-centric approach and strong desire to deliver valuable experiences to users and make an impact in K-12 education.
• Strong understanding of the K-12 education market, including knowledge of curriculum standards, assessment practices, and educational technology trends.
• Natural communicator with excellent written and verbal communication skills, and you can synthesize complex information into a compelling story.
• Strategic thinker with a data-driven approach to decision-making and problem-solving.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Why you’ll love working at Newsela:

• Health Wellness: Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul.
• Work From Home: Almost all of our roles are fully remote - tech stipend included!
• Supporting ALL Families: Supplemental programs and time off to take care of your family and yourself.
• Time Off: Flexible PTO to recharge, including Sabbatical Leave
• Professional Development: Annual stipends for continued learning and education
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

Base compensation: $130,000 - $150,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.