Senior Specialist, Global Marketing

Job Description

The Enterprise Digital Ecosystem Senior Specialist will be responsible for supporting business change and developing and transforming our company's Animal Health Digital Ecosystem.

In close collaboration with commercial leaders, in-market colleagues, and Global Marketing, the Senior Specialist will define digital experiences that align with our commercial priorities. They will also support the development of the strategic vision and the implementation of initiatives across our markets and regions.

They will collaborate across the enterprise, supporting digital revenue-driving activities, Field Force Efficiency, and improved Digital Experience within the context of Digital Customer Journeys. Areas of expertise may include and are not limited to Enterprise Digital Transformation, Change Management, Growth, and Conversion Strategy. Experience in Digital Analytics, Mobile Apps, social media, CMS/Web, and eCommerce is a plus.

This role will collaborate closely with commercial market teams to ensure the seamless integration of digital experiences, processes, and tools throughout the entire enterprise.
The focus of this team is on fostering a culture of collaboration and co-creation, driving the reinvention of our online experience for diverse customer types, including Pet Owners, Veterinary Professionals, and Farmers. Leading the establishment of unified design principles, information architecture, SEO strategy, information architecture, and UX standards, this role plays a critical role in not only shaping the organization's digital landscape but being the catalyst for more broader transformation in our culture, ways of working and overall digital maturity.

The ability to drive change across the enterprise is paramount, with an unwavering focus on creating synergies across multiple functions and collaborating with virtual teams of multidisciplinary colleagues. Acting as an ambassador for our Digital Experience, ensuring the organization maintains a consistent and exceptional digital presence.

Simplifying web and app journeys while aligning with commercial objectives is key. This entails defining, mapping, and implementing comprehensive end-to-end web journeys in collaboration with regional and in-market colleagues. The primary goal is to maximize engagement, conversion, and customer retention.

Supporting the facilitation of Design Thinking workshops that involve cross-functional teams and diverse perspectives. They will excel in identifying opportunities to enhance web journeys and deliver a best-in-class experience.

Responsibilities include:

• Supporting the global design strategy for all web properties.

• Creating standards and guidelines for digital acceleration initiatives and applications.

• Developing initiatives to drive increased traffic, lead generation, and enhanced website insights.

• Defining and articulating a clear vision and roadmap for our digital journeys.

• Developing business cases for enhancements in alignment with regional and market plans.

• Creating and managing the overarching project and platform communications strategy

• Crafting and executing project and platform-related stakeholder communications

• Managing project and platform-related agency and vendor relations

In terms of new ways of working, the Senior Specialist will support the creation of processes and standards to ensure that all websites align with the global design. They also collaborate closely with regions and markets to align processes with local legal and compliance requirements.
Fostering a UX-centric culture is of utmost importance, including educating marketers on UX principles to enhance the performance of web properties throughout the entire customer lifecycle.
Driving user loyalty and optimization involves the development and implementation of targeted programs to increase customer loyalty, retention, and satisfaction. Proactively identifying and resolving user pain points and friction areas, as well as leveraging analytics and data for trend identification and improvement planning, are components of this role.

Staying abreast of industry trends, emerging technologies, and best practices in user experience is essential for this role. Continuously benchmarking against competitors and other industry leaders allows for innovation and differentiation in the organization's customer experience.

Lastly, cultivating a culture of collaboration is a priority, supporting local teams to collaborate effectively, leverage best practices, and successfully manage the website ecosystem while reducing costs.

About You

• Entrepreneurial - You thrive in ambiguous situations, easily adapt to change, and actively drive change within organizations.

• Growth Mindset - You have a passion for continuous learning, exploring new ideas, and consistently improving yourself, your team, and your projects.

• Data Driven - You make informed decisions by relying on data and possess a clear understanding of the data required to drive impactful outcomes.

• Tenacious - You embrace challenges and maintain a positive outlook in the face of setbacks, staying focused on your objectives.

• Activator - You possess the ability to initiate and complete tasks, utilizing your influential skills to bring together the right individuals and motivate them towards progress.

Skills and Experience

• Bachelor's degree required

• 3 years marketing experience in a pharmaceutical/biotech industry required.

• Customer focus with a strong value-based approach; champions a customer-focused culture.

• Ability to work hands-on.

• Demonstrated success in executing a plan globally.

• Ability to simplify the complex and define a path forward, getting consensus across diverse stakeholders.

• Outstanding analytical skills and the ability to assess disparate data and distil them into meaningful, actionable strategic insights and recommendations.

• Ability to work alone and through an enterprise organization, creating advocacy.

• Strong project management skills. Demonstrable ability to develop and execute cross-functional plans.

• Proven ability to build highly effective collaborative working relationships with internal stakeholders and external suppliers.

• Proactive, innovative spirit in researching and ability to respond quickly to new ideas and trends.

• Excellent communication and influencing skills both written and verbal.

Residents of Colorado

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Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace.All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics.For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected US salary range:

Available benefits include bonus eligibility, long term incentive if applicable, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. A summary of benefits is listedhere.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation: