Marketing Operations Specialist

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

The marketing operations team is responsible for building the tools and capabilities that enable us to scale our marketing practice. That includes all we do with marketing systems, marketing services, data quality, sales alignment and more. The team provides strategic and tactical support to key projects at Motive that make it possible for us to grow. We collaborate closely with teams across the company - like enterprise systems, sales, product marketing, engineering and more.

As a marketing operations specialist, you will be responsible for the development and delivery of digital marketing initiatives needed to support go-to-market objectives, including integrated marketing, ABM, and partner channels. You’ll partner closely with the campaign services lead and cross-functional stakeholders to define technical requirements, execution strategy and delivery timing for numerous initiatives per quarter, and to continually surface campaign performance and optimize processes.

This role is remote and based in India

As a bonus, you’ll be able to embed yourself deep in the world of the physical economy and help understand the forces that govern it.

What You'll Do:

• Responsible for campaign development and execution, including audience segmentation, testing and deployment and continually evaluate these processes for improvements
• Administer to the day to day needs of the marketing automation stack and assist with the integration of additional systems.
• Work with channel managers and marketing ops team on the definition and delivery of campaign KPIs and create recommendations for continual improvement.
• Support essential marketing operations processes and initiatives around scoring, lead lifecycle, lead nurturing and data cleansing

What We're Looking For:

• 3+ years of experience executing campaigns within a marketing operations function
• Internal or agency management experience a plus
• Deep hands on experience with Marketo, Salesforce, and marketing database management
• Past experience with the following tools is a plus: Goldcast, Wordpress, 6Sense, Hushly
• Superior written and verbal communication skills, be highly organized and self-motivated
• Excellent attention to detail and strong process mindset
• Strong independent project management skills and demonstrated proficiency at handling multiple tasks with minimal supervision.

Creating a diverse and inclusive workplace is one of Motive’s core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.