Demand Generation Manager

What you will do:

• Run and build multi-channel programs working with the Senior Manager to execute a comprehensive demand generation strategy to grow our dealer network and increase share of wallet with our current dealer customer base.
• Be well versed in marketing strategies for the following channels: that includes a number of key channels like, inbound marketing, emails, webinars, events, digital advertising, sponsorships, and direct mail
• Develop and implement demand generation campaigns and programs. Own campaigns from inception to launch.
• Develop hypotheses, experiments, A/B tests to increase inbound generated leads and pipeline
• Build relationships with industry leaders and develop sponsorship programs that drive brand and product awareness
• Work closely with product marketing and the dealer team to align efforts and drive revenue
• Develop and maintain relationships with partners, associations, and other stakeholders
• Work alongside the Sr. Manager to develop and execute strategy for lead acquisition and channel optimization
• Use data and analytics to measure and improve the performance of demand generation efforts. Make recommendations on areas to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
• Work closely with design to build out assets for dealer team to help drive Roomvo product usage
• Monitor industry trends and stay up-to-date on new technologies and techniques
• Attend industry events and conferences to build relationships and promote the company

Requirements:

• 2-3 years of demand generation experience in a B2B Saas environment
• Proven track record of successful management of multi-channel campaigns that contribute to the sales pipeline
• Prior experience identifying and building out new channels to drive lead generation
• Exposure and working knowledge of Salesforce and marketing automation tools such as HubSpot and Marketo
• Experience with digital paid media platforms like: Google Ads, LinkedIn Ads, Facebook Ads etc
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Knowledge of sales techniques and strategies
• Bachelor’s degree in marketing or related field

About our culture

• We work in tight-knit teams to maximize speed and cultivate an ownership mentality.
• We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
• We promote an environment where ideas are challenged. The best ideas win!
• We're hyperfocused on our achievements and our ability to execute on our promises. We act with urgency.
• It's not always about us. We give back to our community to ensure it can grow.
• We love to compete and have fun. Our game nights are legendary.

Our remote-first approach

We're a remote-first company that encourages our employees to work from where they're most productive. For most, this means working from the comfort of their home, but for those who prefer to work from our office, we're located in downtown Toronto at Bay and Bloor, with convenient access to both subway lines. To foster collaboration, we implemented a number of ways to stay connected, including quick weekly company-wide check-ins, remote coffee breaks, and ad hoc knowledge-sharing sessions.

About our hiring process

Now: You upload your resume and complete a brief questionnaire.

Week 1: We arrange a video call with you to assess your abilities.

Week 2 or 3: You attend the second video interview soon after.

Week 3 or 4: You meet one of the founders.

Week 4 or 5: You receive an offer.

Take the Leap. Apply now.

Our demo, in case you missed it: https://www.roomvo.com/rugdemo4r